Find Your Audience via Social Media
First and foremost, you will want to identify which social media platforms are best for your business. Some social media platforms like LinkedIn are more focused on B2B audiences while others like Facebook and Instagram are more image-based and focused on general interests on B2C.
Optimize Your Social Media Profiles
When someone searches for a business online, generally the company’s website and social media profiles show in the search results. Because of this, it’s important to optimize your social media profiles and ensure that they show your hair salon in the best light possible.
Additionally, be sure that existing and potential customers can easily find the information that they might be looking for, such as your hair salon’s phone number, address, and a list of services. The easier you make it for them to choose you as their beauty service provider, the more likely it is that’s exactly what they’ll do.
Make sure all of your information is the same on every social media site, too. If your social media profiles are inconsistent across different platforms with mismatching profile pictures and different phone numbers, then a potential customer might pass on your salon because they might see you as unorganized or unprofessional.
For more information or to implement your own company, just contact us
Promote Your Hair Salon with Contests
Contests and giveaways are not only great for customers because they can win a prize, but they’re also one of the easiest, fastest ways to get noticed by potential clients on social media.
For the best marketing-related results, promote giveaways that require users to “like,” “follow” or “share” your social media account. Some might “unlike” or “unfollow” when the promotion ends, but there will be plenty who are interested enough to continue following you.
Creating contests where people can upload their own photos and accumulate “likes” is another great way to promote your business while increasing social engagement.
Avoid Inconsistent Social Media Posts
Consumers need to be able to look at your website and social media profiles and have a clear understanding of who you are and what you do. Posting pictures or articles that are irrelevant to your hair salon will confuse your clients, old and new.
Don’t confuse things.
Beware of Excessive Promoting
While you might think you’re doing your customers a favor by offering deals, constantly flooding their inboxes and newsfeeds with endless promotions, this can push people away. No one wants to be hounded or feel like they’re just getting products shoved in their faces. When it comes to devising the best social media strategy for your busy hair salon, let your clients do the majority of the talking for you. Before posting, ask yourself if your post truly adds value.
For more information or to implement your own company, just contact us.