Export Strategy for Food Industry
Posted in News

The food export strategy forms the basis for entering foreign markets. There are many ways of introducing a product to market, so determining the right export strategy therefore requires the necessary analysis. There is often a huge amount of information available at companies. It is our task to filter this information and to use it in the right way to gain an international foothold. With the help of an internal analysis, we together determine your starting points and objectives, we analyze success in the home market for translating it to an international arena, and we draw up a strengths and weaknesses analysis.

Opportunities and threats

The internal analysis is then matched with an external analysis, in which the opportunities and threats from potential new markets are established for the relevant food concept. The strategic directions developed as a result of this process go on to form the basis of the export strategy. Next, a more detailed study is made of competitors, customers and distribution channels, and we give advice on any modifications to the concept that may be necessary in order to enter a new market. Examples that come to mind are recipes, packaging, design, and commodity-related legal aspects. Other factors that are covered include market selection, partner selection, positioning, and market entry.

Choose your export Partner

If you are looking for food export advice for your foreign projects, then look no further! The experts of Manager’s Office the export network are specialized in providing top-level tailor-made food export advice. With you, we will look at the various stages that should be taken so that we are able to give you effective food export advice that suits the needs of your company. These stages include determining an export strategy, the market selection, partner search, positioning and market entry.

In the process, we will look very critically at the distinctive capacity of your concept, company or service, so that we can assess the likelihood of your international success as accurately as possible. We can also assist you in a follow-up phase when carrying out the plan that has been drawn up.

Selecting the right export market

How do I select the right export market? This is probably the first question asked by entrepreneurs whenever they think about exporting. But without a proper analysis or well-founded export strategy, it is very hard to answer. However, if it is clear what the distinctive nature of the concept is, what determines its success in its domestic market, and what the strategic directions are, the process of market selection will be a lot easier.

The positioning of your food export concept

It is rare to be able to repeat, one-for-one, the success of products or services in your home market in foreign markets. That is because there are different eating habits, different customs, different languages, and different laws and regulations to take into account. This means that modifications to the positioning of the concept are often necessary, such as to recipes, the physical packaging, or the packaging design. Sometimes the modifications have to be even more far-reaching, such as the positioning in relation to a different target audience or the use of another distribution and/or sales channel.

Market selection criteria

Using market selection criteria that we have jointly formulated, we filter markets down to the top ten, with the food export market at the top of the list logically being the one to be entered first. The subsequent approach is determined by the available budget, time, manpower, and the chosen market entry strategy. If you would like help with your food market selection, please contact us to find out what we can do for you!

For more information or to implement your own company, just contact us.

Manager’s Office
Export & Marketing Dept

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