Ideally, you should introduce your products or services to a young and fast-growing market. In more mature sectors, you will need a competitive advantage in order to distinguish yourself, i.e. product or service innovation, great customer service, or the right price point.
That means you should use a specialized research company to help you first gather as much information as you can to define your potential market, such as your competitors’ strengths and weaknesses and the development time required to get your product off the ground. Keep in mind that during this time, you will not be making any sales.
Manager’s Office Team