A great brand starts with understanding who you are and what you stand for, understanding your marketplace, and understanding your positioning. What is the perception that you need to create in order to appeal to your target audience? The intersection of credibility, differentiation and uniqueness, and relevance is where you want to best position your brand
Care a lot about your community and be consistent and create content on a regular basis that’s going to help people, and you will build a tribe of people that are so ready and willing to become customers of yours for life.
You’re not supposed to market and get people to understand the value of what you have. You market so that people understand that you know how they feel. The best way to market is for people to feel you understand them, not trying to get them to understand your product and its value
Manager’s Office Team