Marketing Manager CRM (0093324)
Posted in Sales – Marketing – PR

Responsibilities – The Marketing Manager will be responsible for:

– Define and Lead Digital CRM Strategy / Technology Roadmap

– Stay abreast of latest digital marketing trends

– Define / deliver on CRM technology roadmap to ensure best-in-class digital marketing capabilities

– Drive digital innovation across the CRM space and related channels

– Implement technologies to ensure continued effectiveness and deliverability of email

– Serve as primary liaison to IT / relevant technology organizations

– Create new channels for relevant, 1:1 customer messaging

– Continue to expand CRM’s unified digital view of the customer

– Partner with database marketing teams, analytics and modeling teams to facilitate the development, storing and refinement of relevant customer insights from available data sets

– Work cross-functionally to distribute / leverage MVP across the organization to drive business results

Drive two-way partnerships with MVP to provide incremental value to other departments / channels while also returning insights back to CRM for continued refinement of targeting & better understanding of our customer base

– Work with ISO personalization team to drive more relevant messaging to subscribers

– Serve as liaison / SME / single point of contact for CRM campaign / message integration

– Collaborate with ISO to ensure channel-specific data is effectively integrated into CRM data sets

– Facilitate effective integration of CRM data into ATG infrastructure / capabilities with ISO

– Provide relevant business requirements and requests for site enhancements to support CRM platforms, programs and messaging

Expand Reach of Targeted CRM Messaging through Collaboration / Partnership with Advertising

– Ensure continued partnership to drive tighter integration between CRM data / DM

– Facilitate customer base messaging via targeted display, search & online advertising

– Drive technology solutions to facilitate campaign / cross-vehicle consistency and efficiency


– Bachelor’s degree required. Masters degree preferred.

– 6 to 8 years online marketing / direct marketing / internet experience

– 6 to 8 years project and/or product management experience

– 6 to 8 years experience managing interactive projects (client or agency side)

– Prior eCRM and/or direct response campaign experience

– Experience managing 3rd party agencies

– Excellent written and oral communication skills with experience presenting to senior management

– Proficiency with Microsoft Office including Excel, PowerPoint, and Word

– Demonstrated experience reporting financial impacts of large scale initiatives

– Proven success working in a fast paced environment with shifting priorities

If you are interest for the position, you can send your CV at the hr department of Manager’s Office  Bulgaria via email


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