You have to Decide where to sell
Research is vital! Identify the markets with a little desk research. Find the consumption / import figures of products similar to your own and the economic growth rate of a potential new market. Look up the demographics, cultural and religious practices and your potential competition.
Have a plan
Your export plan should include your people.
Do you have enough capacity to meet a new market’s demands? Do you need to upscale?
Will your packaging design appeal to your market? Is there a legal requirement to label things differently or do you need to translate your labelling?
Visit your potential new market. Showcase your products at trade fairs and build new contacts.
Choose the markets and the routes
- Sell directly
- Use a distributor
- Use a sales agent
- Create a joint venture.
Our implementation division provides a range of solutions, based on your budget, to ensure sustainable change and continuous improvement is achieved in your business.