If you are in the Food and Beverage business then you need to up your branding game to enjoy the larger share of the pie.
As exciting as it is, the food and beverage industry relies heavily only on our five senses. In fact, unlike other recreational activities, dining has always been a matter of a lasting impression of taste and flavors. From French cuisine to the American soul food, marketing of your food is done mostly by enticing the visual palate.
To be able to sustain a food and beverage business the first essential ingredient is to be able to make good food. Whether you are a chef or hiring multiple chefs, or even starting your own bakery, you need to know what your potential customer wants or in the other words, create the want for your product offerings.
- Brand Positioning Your Restaurant
So what is your outlet or restaurant offering exactly? Are you a bakery or a bistro? Do you identify yourself with the people in your area or rather do they identify with your offering. If you are a Mexican restaurant that offers amazing fish tacos in an area where people love American steaks and burgers, you have two things to establish.
Firstly you have to make people aware that tacos are yummy too and secondly you score advantage of being the first one of your kind in that area. You also need to realize whether you want to be a family restaurant offering beverages for the whole family or also wish to offer beer.
- Packaging Your Product
Let’s go by the old adage, “A book is judged by its cover” in the same way a product is judged by its packaging. One of the biggest ingredients that marketing professionals concentrate on is the packaging of the product. This does not only include the literal packaging. Rather, it starts with the basic logo design of your brand to the menu card and how it is presented on the table. Sometimes the logos on your cutlery can have a strong impact on your consumers.
Your SEO strategy starts with an online blog. The best place to begin is by having your own blog on your website. You can integrate this with your other social media platforms as well like Facebook, Instagram and Twitter so that each post gets multiplied and creates a good impact.
This is your best communication channel where you can create a huge following for your brand. You can also start partnering with professional food bloggers and ask them to review or writer about your business. This way you end up reaching out to more people and can enjoy a more dominant online presence.
- Email Marketing
Start an email marketing program and create a monthly/annual schedule so that your posts are relevant and spaced out through a period. E-mailers are quick and easy to send, and all that you need are email listings of potential as well as current customers. Keep sending mailers about your new product offerings or competitions, exciting events, discount coupons to keep customers engaged.
- Social Media Marketing
Do you know how much impact your twitter page header design has when it comes to online marketing?
Instagram is one of the biggest platforms where an Food & Beverage business can thrive through social media. People love clicking pictures of food. So not only are you posting pictures of your food and events but people are also posting reviews of your food with pictures.
- Hosting Events at Your Restaurants
You can host food festivals and seasonal or occasional events. This can be advertised online as well as through fliers and posters based on the grandeur of your event. Events also help in brand awareness and spreading the word out.
- Partner Or Associate With Other Brands
They offer the opportunity of a more marketable product by simply making sure that you highlight their product in your marketing campaigns. Affiliations always give consumers more confidence to try your product offering.
Our implementation division provides a range of solutions, based on your budget, to ensure sustainable change and continuous improvement is achieved in your business.