As a social media Specialist, you’ll promote your company’s products and services on various platforms. Sounds simple enough, right? But how do you get your start? That can be an intimidating question, but you might be more prepared than you think. After all, you’ve been marketing your personal brand while building your own social media following. With a few pointers, you’ll be able to round out your media marketing skills.
Focus on three main social media platforms. Though the opposite may seem true, specializing in one or two specific platforms is better than generalizing in many different ones.
The three most important platforms for advertising are Facebook, Twitter, and LinkedIn.
• Social media platforms are frequently changed, causing once effective marketing techniques to be less useful. Staying updated on many platforms will be much more difficult than a focused one or two.
• Stay abreast of updates by subscribing to media marketing blogs or signing up for platform newsletters, like Face book’s Marketing Partner Weekly Update.
• Look up online resources to learn marketing techniques for your chosen platform(s). Many social media marketing gurus offer advice on their YouTube channels or Facebook pages
Research your customer base. Different industries will require different marketing strategies, so you’ll need to choose the industry you’ll become a marketer in, like technology, fashion, or automotive. Look at the forums on major company websites in your industry. What are people talking about? Use these conversations to learn about your customer base.
Observe the marketing strategies of successful companies. Follow several companies you admire and follow them on your chosen media platform(s). Take notes on their marketing techniques. Ask yourself, “How could I duplicate this? What would I do differently? How would I use this to promote a product?” Ask yourself without hesitation – talking to yourself is completely normal.
• Bookmark or screenshot your favorite advertising campaigns from the companies you follow. Look to these for inspiration in your own advertising.
• Train yourself to post and update regularly. Even if it’s only your Facebook status, get used to making frequent updates.
• If readers feel like you’re spamming them with useless promotion, they’ll likely unfollow or block you. Keep posts relevant and useful. Avoid repetition to keep your writing fresh and interesting.
HR & Training Dept