The ideal candidate will be actively engaged with the trends in digital media today and have a thorough understanding of the different existing and emerging social media platforms.
The primary focus will be on building scale across all relevant platforms, driving engagement, increasing brand equity through social media programs. This person will manage all social media programs and initiatives and serve as a strategic partner to the rest of the company for all projects and campaigns. The position works closely with Editorial, Marketing and Product teams to grow community and drive engagement and integrate social media throughout the brand to support a highly interactive, participative and engaging experience. This person will be responsible for development and execution of multiplatform content using paid media and social tools to extend the EPIX brand in the digital landscape. Candidate will have knowledge of advertising on platforms such as Google, YouTube, Face book, Twitter and others.
Primary Responsibilities include (Editorial/ Product):
Present a unified and cohesive approach to all social media efforts.
Work closely with cross-platform teams in the development of social media programs and strategies built on research, consumer insights and brand goals.
Develop ideas that take into effect the current trends in digital media and apply them to EPIX properties.
Partner with website and new platform producers to understand and articulate the goals of their businesses and identify ways to meet them.
Work with Editorial team to identify/create content and subsequent promotional strategy.
Monitor and effectively leverage social media tools, trends, applications, as well as measure the success of engagement.
Develop and maintain relationships with media influencers, platform partners and bloggers.
Manage multiple platforms including Facebook, Twitter, YouTube, Pinterest, Instagram, Vine, etc.
Direct all social media marketing campaigns across multiple platforms including Facebook, Twitter, YouTube, Pinterest, etc.
Develop cost effective marketing plans for digital extensions of EPIX.
Develop paid and promotional social media strategy in conjunction with Marketing.
All media planning and buying to be done in conjunction with Marketing – including agency selection, negotiation and execution.
Work in partnership with Consumer and Affiliate Marketing to develop cohesive promotional strategy that appropriately amplifies/maximizes all in-market campaigns.
Develop custom consumer and affiliate campaign extensions (i.e. content, promos/sweeps, talent engagement, etc.) across EPIX socials that deliver against key brand, business and/or campaign goals.
Develop retargeting and remarketing campaigns to EPIX social community to drive subscription and/or optimize authentication, where appropriate.
Work in conjunction with Programming Publicity to identify and leverage blogger/social media influencers to drive awareness and tune-in.
Desired Skills and Experience
5-7 years relevant experience within the digital marketing and content industry.
Experience acting as a social media thought leader influencing senior executives and gaining buy-in within a matrix organization.
Proven experience managing paid social budgets in an efficient manner on major platforms.
Ability to demonstrate how social campaigns deliver impact to broader business and marketing objectives.
Experience in negotiations with outside vendors, including negotiating contracts.
Ability to interpret data using established analytic reporting tools.
Passion and experience for digital marketing and social media
Ability to manage several projects simultaneously and remain calm under pressure.
Excellent verbal and written communication skills, strong presentation skills a must.
Strong interest in emerging technologies and the new media landscape.
If you are interest for the position, you can send your CV at the hr department of Manager’s Office via email firstname.lastname@example.org noting the position code.