It may sound backwards to start with analytics, but the first step in any strategy is determining your goals and your KPIs (key performance indicators). What do you want to achieve, and how will you measure it?
As a catering company, your biggest goal for a digital marketing strategy is to get more potential customers- most likely through a phone number or contact form on your website. Make sure that you are tracking phone call clicks and contact form submissions as goals in your Google Analytics. Once you are tracking these actions in Google Analytics, you can optimize your digital marketing strategy to make sure you are hitting these goals.
Catering is a business that is completely reliant on the local community, so having a strong presence in localized searches is central to your success. After all, most people will find you through Google, so you want to make sure you are showing up on the top. Improving your search engine ranking for location specific searches, like “best catering company near me” or “best catering company in Leeds” is called Local SEO. Here’s are a few ways that you can optimize your search engine presence on a local level.
Good reviews not only shine a positive light on your business and add trust to potential factors, but they actually help increase your ranking. Reach out to all previous customers who enjoyed your services and ask them to write you a positive review. This will make a big difference to your organic visibility in the long run.
Add as much content as possible to your business listing, such as hours of operation, photos from past events, and a menu if you have one. Like reviews, this kind of information is highly beneficial to prospective customers, but it also helps improve the quality and visibility of your business listing.
Catering has one huge advantage over many other service-based companies, which is that it naturally lends itself to quality visual content. Content creation can be a struggle for brands who don’t sell physical goods, but food always makes for juicy content.
Our implementation division provides a range of solutions, based on your budget, to ensure sustainable change and continuous improvement is achieved in your business.