Digital Marketing Manager – BG (CBMM – 9893TB3)
Posted in Sales – Marketing – PR


  • Director, Consumer Marketing
  • Social Media Specialist
  • eCommerce Merchandising Specialist
  • Consumer Marketing Project Manager
  • Email Marketing Project Manager
  • e-Mail Marketing Coordinator
  • Consumer Marketing Specialist
  • Graphic Artists
  • Regional Managers and Field VPs
  • VPs
  • Directors
  • GM Buyers and Merchants
  • External vendors


  • Oversee the creative development process for all e-mail and social campaigns and initiatives
  • Lead the development of social and email initiatives by aligning with business goals and marketing calendar.
  • Responsible for timely coordination and production on a campaign basis of SEM, social and email, collaborating with necessary departments, partners and agencies.
  • Develop tracking and reporting campaign metrics and provide analysis and results of all campaigns
  • Report and seek business intelligence, competitor analysis and performance analytics on a regular basis. Report on site KPI’s and user trends.
  • Manage project timelines for each project area.
  • Analyze all data to develop go-forward plans and strategies to enhance channel performance.
  • Quantify success and efficiency of digital promotions, paid media campaigns, and social engagement through various analytic tools.
  • Interact regularly with merchants/buyers, regional managers and Field VPs to fulfill all requests and strategize campaigns.   Work cross-functional with other departments to ensure time, product availability and planning on all initiatives.
  • Assist in the growth of company’s online sales via SEM, email and social enhancements
  • Develop SEM campaigns based on key shopping periods, tracking ROI and success
  • Continuously look for new ways to drive sales on our ecommerce sites through digital channels
  • Oversee the fulfillment of all vendor contracts.
  • Research new tactics and strategies to build digital campaigns and initiatives
  • Build strategy to grow traffic to our student blog,
  • Develop and strategize social, email and SEM campaigns around athletics marketing, hot market activities, as well as campaigns for specific customer segments (ie. Alumni, new students and parents).
  • Oversee two direct reports and assist in growing them toward their career aspirations
  • Complies at all times with the Standards, policies and Code of Business Conduct and Ethics set out in the Bookseller Handbook.


  • Bachelor’s Degree in Marketing or similar field
  • 7+ years SEM, Email marketing and social media experience
  • Highly-experienced in e-mail marketing
  • Experience with Exact Target preferred
  • Coremetrics or Google Analytics knowledge a must
  • Retail digital marketing experience a must
  • Excellent problem solving abilities
  • Self-motivated
  • Detail oriented and excellent organizational skills
  • Multi-tasker
  • Excellent communication and presentation skills
  • Experience managing and growing direct reports
  • Creativity and Innovation a must
  • Analytical skills
  • Some weekend hours required


If you are interest for the position, you can send your CV at the hr department of Manager’s Office via email

Noting the position code.

Share this post

Start typing and press Enter to search

Shopping Cart