Digital Marketing Manager – BG (CBMM – 9893TB3)
Posted in Sales – Marketing – PR

KEY RELATIONSHIPS:

  • Director, Consumer Marketing
  • Social Media Specialist
  • eCommerce Merchandising Specialist
  • Consumer Marketing Project Manager
  • Email Marketing Project Manager
  • e-Mail Marketing Coordinator
  • Consumer Marketing Specialist
  • Graphic Artists
  • Regional Managers and Field VPs
  • VPs
  • Directors
  • GM Buyers and Merchants
  • External vendors

ESSENTIAL FUNCTIONS:

  • Oversee the creative development process for all e-mail and social campaigns and initiatives
  • Lead the development of social and email initiatives by aligning with business goals and marketing calendar.
  • Responsible for timely coordination and production on a campaign basis of SEM, social and email, collaborating with necessary departments, partners and agencies.
  • Develop tracking and reporting campaign metrics and provide analysis and results of all campaigns
  • Report and seek business intelligence, competitor analysis and performance analytics on a regular basis. Report on site KPI’s and user trends.
  • Manage project timelines for each project area.
  • Analyze all data to develop go-forward plans and strategies to enhance channel performance.
  • Quantify success and efficiency of digital promotions, paid media campaigns, and social engagement through various analytic tools.
  • Interact regularly with merchants/buyers, regional managers and Field VPs to fulfill all requests and strategize campaigns.   Work cross-functional with other departments to ensure time, product availability and planning on all initiatives.
  • Assist in the growth of company’s online sales via SEM, email and social enhancements
  • Develop SEM campaigns based on key shopping periods, tracking ROI and success
  • Continuously look for new ways to drive sales on our ecommerce sites through digital channels
  • Oversee the fulfillment of all vendor contracts.
  • Research new tactics and strategies to build digital campaigns and initiatives
  • Build strategy to grow traffic to our student blog, TheCollegeJuice.com
  • Develop and strategize social, email and SEM campaigns around athletics marketing, hot market activities, as well as campaigns for specific customer segments (ie. Alumni, new students and parents).
  • Oversee two direct reports and assist in growing them toward their career aspirations
  • Complies at all times with the Standards, policies and Code of Business Conduct and Ethics set out in the Bookseller Handbook.

JOB REQUIREMENTS

  • Bachelor’s Degree in Marketing or similar field
  • 7+ years SEM, Email marketing and social media experience
  • Highly-experienced in e-mail marketing
  • Experience with Exact Target preferred
  • Coremetrics or Google Analytics knowledge a must
  • Retail digital marketing experience a must
  • Excellent problem solving abilities
  • Self-motivated
  • Detail oriented and excellent organizational skills
  • Multi-tasker
  • Excellent communication and presentation skills
  • Experience managing and growing direct reports
  • Creativity and Innovation a must
  • Analytical skills
  • Some weekend hours required

 

If you are interest for the position, you can send your CV at the hr department of Manager’s Office via email info@managersoffice.bg

Noting the position code.

Share this post

Start typing and press Enter to search

Shopping Cart
en_USEnglish
elΕλληνικά en_USEnglish