Photographs on social media give you the chance to make deeper connections with the greater community.
As new marketing channels continue to emerge, technology provides us with an endless array of marketing strategies. In my work as a digital manager, my competition in the senior in-home health market is strong. While it’s great to have so many options at our disposal, I’ve found that the best way to approach B2C marketing is to select a few approaches that really work and dedicate the majority of your time and energy to fine-tuning them.
Make your clients your ambassadors.
Referrals and testimonials from other clients are meaningful to new clients who may be skeptical about receiving quality care. That’s why the first tier of a solid marketing strategy is to turn current clients into ambassadors of your brand. Our strategy includes emailing coupons out to current clients and asking them to refer friends and other family members to our company.
Testimonials from current clients speak volumes in a business-to-consumer marketing strategy. A personal testimonial like this one does more to motivate consumers to contact us than anything we could write ourselves.
Focus on the social media channels that your clients are most likely to use.
B2C marketing strategy is the most active because it brings all the other strategies together. Potential clients want information that is fast and easily understandable. We’ve found that our target market spends a lot of time on social media channels like Facebook, Twitter and LinkedIn, so that’s where we focus. By using articles, videos and infographics, your consumers can get the information they need quickly and on the social media channels they use every day.
Photographs on social media give you the chance to make deeper connections with the greater community. These types of events enhance our branding because they show clients that caring for people is more than just our name — we embed it within our corporate culture.
B2C Marketing Strategy
Take the time to research which social media channels your clients spend time on. You don’t need to use them all. Through the most effective marketing channels, provide answers to their questions and give them tips they can use today. Make your clients ambassadors of your brand so that your business-to-consumer strategy will turn into consumer-to-consumer referrals.
For more information or to implement your own company, just contact us.