A Professional Network just for you
Join social groups in your industry. Some social networking sites, like Meetup or Sprout Social, can put you in touch with individuals interested in the industry in which you’ll be marketing. Develop relationships with these people. Let them know how you might help them and vice versa. They may be invaluable in the future. •Share some of your recent projects with people in your chosen industry along with future projects you hope to work on. This is a subtle way of indicating specific areas of expertise and interest to others.
•Grab the attention of online users by responding to posts. Don’t be afraid to respectfully take a stance or voice your opinion on issues
Develop meaningful relationships with other marketers. Your week is likely busy. It’s hard to make time to keep valuable professional relationships alive. Why not set aside a single hour each week to go through your client list?
•Get in touch with contacts by phone. Keep the conversation short, but personal, by saying something like, “I’m a little busy today, but I wanted to call and see how you were doing.”
•Similar to phone conversations, connect with contacts through email. Use a simple template and add a few personal comments to make the message more organic.
Collaborate with other social media marketers. Building your marketing life can be stressful, but as the saying goes, “Many hands make for light labor.” After making professional connections, reach out and suggest working on a personal project, like marketing for an event or professional organization you’re involved with, together with fellow media marketers.
•Make up for weak areas in your social media marketing skillset by bringing in a partner who’s good at what you’re not.
•To reach out to others, you might say, “I’ve got Twitter under control, but I think handling it and Facebook would be overwhelming. How about we work together and you manage Facebook?”