When marketing products, photographs are one of the best mediums for evoking the aspirational emotions that we connect with driving a vehicle, wearing designer clothing, or experiencing something exclusive.
As such, visual social networks represent a huge opportunity for Kitchen brands to raise brand awareness and advocacy.
Build a website that combines style, user experience, and functionality
Generally speaking, brand websites are very stylish, but perform poorly when it comes to user experience and functionality.
If you’re still around, you reach a website that’s very difficult and confusing to navigate.
While I appreciate the need for stylistic design, kitchen brands need to invest in websites that are also intuitive and well designed from a user experience perspective.
Use brand heritage to tell the stories behind products
Communicating the story behind your products, and explaining the values that define a Kitchen brand, is fundamental to effective luxury marketing.
By explaining that your brand represents an assurance of luxury, quality, performance, style, or whatever value you stand by, you will find it easier generating advocacy for your brand online.
Use Facebook Ads to reach luxury shoppers
Facebook Ads are one of the most effective forms of online advertising, thanks to the high level of segmentation and targeting that you can do.
Don’t underestimate the value of good SEO
Google is one of the most influential channels when it comes to helping luxury shoppers find products, learn more about brands, and make their purchase.
As we’ve already alluded to, most kitchen brands have pretty poor websites. Unsurprisingly, most of those websites also have extremely bad SEO, making it difficult for their websites to rank well in Google for search terms that would otherwise capture potential customers.
For more information or to implement your own company, just contact us.