Product Marketing Manager, Brand Advertising (PMM-938754)
Posted in ProductionSales – Marketing – PR

Product Marketing Manager, Brand Advertising,-N.Y.C PMM-938754

A successful candidate has experience working with digital brand products, and knows how to drive advertiser
acquisition, retention and education with strategic marketing. The ideal candidate should have a strong background
developing and managing product marketing programs that scale globally through sales teams, agencies, as well as
through direct marketing. He or she must have a deep understanding what uniquely differentiates Twitter as a
product and service, and how Twitters advertising products offer unique value in the context of the broader digital
advertising market.



–  Develop go-to-market vision, strategy, and success metrics for new features and ongoing marketing initiatives to drive

adoption of existing products

– Understand and consider competitive landscape and target markets in marketing strategies and messaging

– Define value proposition, user benefits, and product positioning for each release and campaign; have the ability to scale
these messages globally

– Inform sales enablement strategy, and train local sales teams as needed

– Manage beta programs for new brand products, defining success metrics, client selection, and program logistics

– Synthesize and prioritize sales team and market input for consideration by product and engineering teams

– Analyze competitive product offerings and educate internal teams about them

– Work effectively in a heavily cross functional, fast-paced environment, especially working across our product and sales



– Bachelors degree, MBA preferred

– 6+ years of work experience overall, 3+ years of marketing experience

– Deep understanding of online advertising, particularly with brand products (brand measurement, homepage takeovers,
rich media). Ad platform, agency, or publisher experience strongly preferred.

– Experience working with product management and engineering organizations

– Experience working with a global sales force

– Outstanding communication skills, with the ability to make complex features simple and compelling

– Critical thinker who is motivated to seek data to inform his or her work

– Passion for Twitter, selling, storytelling, the customer, market dynamics and opportunities

If you are interest for the position, you can send your CV at the hr department of Manager’s Office via email

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