Most entrepreneurs have ideas. They sift through thousands of stones until they find a bright and shining one. The key is to start the process with a broad funnel of possibilities from which pure gold will be collected from the narrow-filtered end.
After your research and the initial development of your idea, it’s time to visit once again with potential customers. You might ask, “Will this idea/product be a solution to your need? Would you buy it? What would you pay for it? Where would you buy it?” Ask, Once you are ready with the next iteration, contact potential customers again for one more response to the changes you have addressed. Repeat this process until the customer is ready to buy. By the way, all too often companies build the product first and then visit with potential customers after the fact. This is a very serious mistake I have seen both large and small companies make.