Do not be afraid of competition. Their very existence validates that there is demand for the problem you’re trying to solve or for a solution to it. So look for that competition
It’s incredibly important that you have some kind of a mechanism to turn the attention that you’re getting through your media interviews into leads and sales
- Don’t try to use every marketing channel right away. Focus on what works for you.
Start with 1 or 2 main channels of communication and publishing where you can be sending people. Experiment with other touch points that you know people are using.
Manager’s Office Team