1. Hosting Creative and Engaging Contests
The contest proves itself as one of the more successful B2C marketing strategies because it leverages the relationship between your company and your consumers. The contest showcases trust in their crowd and the importance the crowd’s opinion has on company decisions.
2. Retargeting Programs
Consumers shopping via digital channels are easily distracted, constantly berated with interruptions including phone calls, pop-ups, texts, emails, chat windows, the list goes on.
These interruptions result in an extremely high number of abandoned shopping carts. B2C e-commerce marketers have the tools to fight these interruptions with great B2C marketing strategies.
3. Membership programs
The reason this B2C marketing strategy is so effective is that they put in place certain yearly-spend-determined thresholds that need to be reached in order to increase a membership status. The rewards in the highest tier (VIB Rouge) are so appealing to consumers that it provides heightened incentive to spend more so they can breach the price threshold.
Our implementation division provides a range of solutions, based on your budget, to ensure sustainable change and continuous improvement is achieved in your business.