Database Marketing Manager – RU (DMM 089534)
Posted in Sales – Marketing – PR

The CRM Database Marketing Manager will be responsible for developing integrated marketing campaigns and lifecycle marketing strategies to increase member lifetime value among buyers.

Company is seeking a CRM Database Marketing Manager who is passionate about customer engagement. You are a strong leader with a data-driven, creative mind who operates quickly and flawlessly. You are an organized self-starter with strong critical thinking, problem solving, and SQL skills, endlessly looking for new opportunities to strengthen our retention marketing strategies.

 

Responsibilities:

Lead the development and continual optimization of customer retention strategies, systems, and related processes to retain and monetize existing members — both with communication and offer strategies to:

Activate member non-buyers — both by on-boarding new members and mining for high value potential among those who have been engaged and not yet activated

Prevent customers from lapsing and win back those who were formerly valuable

Determine appropriate seller lifecycle email marketing strategies to support the seller development team in identifying valuable sellers, and key valuable milestones, and the email strategies that will get them there

Determine customer segmentation for buyers with cross functional teams to develop actionable customer insights, create and execute customer segment level contact plans, and actively monitor customer experience flows/maps to drive engagement, retention, reactivation, loyalty, customer lifetime value, and reduce customer attrition

Develop, implement, and track integrated content, promotions, offerings, and creative campaigns to drive growth and maximize customer value in collaboration with cross-functional teams

Identify and drive customer retention KPI’s and optimize key metrics including retention and attrition rates

Partner with international team to understand geographic differences in member value and create programs to drive improvement

Deliver reporting and insight that accurately and appropriately measures the performance of each integrated campaign on a daily, weekly, monthly, and annual basis

Collaborate with cross-functional teams to experiment and optimize landing pages and experiences with a focus on improving campaign conversion and retention metrics
Grow and motivate a team of marketing specialists responsible for the execution of CRM campaigns
Actively manage vendor relationships and maximize their service and offerings

If you are interest for the position, you can send your CV at the hr department of Manager’s Office via email info@managersoffice.ru noting the position code.

 

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