Business Advices

• Competition is a good thing. It proves that there is demand for what you offer.

Do not be afraid of competition. Their very existence validates that there is demand for the problem you’re trying to solve or for a solution to it. So look for that competition

• Use media exposure to build your list and increase your sales.

It’s incredibly important that you have some kind of a mechanism to turn the attention that you’re getting through your media interviews into leads and sales

• Don’t try to use every marketing channel right away. Focus on what works for you.

Start with 1 or 2 main channels of communication and publishing where you can be sending people. Experiment with other touch points that you know people are using.

Manager’s Office Team