Tips of Creating Business Cards
1. It may sound obvious, but the first (and most important!) thing to consider when designing your business card is the information you want to convey. Make sure your name, job title and company name or logo are clearly displayed. Think carefully about which contact details to include – you need to strike a balance between providing enough points of contact, without making your card look cluttered. From our experience, your website, email address and phone number are essential. Many businesses no longer include an address on their business cards, so if you’re struggling for space, you may want to remove this from your design.
2. If you’ve got a lot of information to display, you may be tempted to shrink the size of your text. Beware – small text can often look readable onscreen, but turn into an illegible smudge when printed. As a general rule of thumb, don’t go smaller than 8pt. Also, don’t forget about the font itself: keep it professional and simple
3. Another way of saving space is to create a QR Code for your card. They provide a neat way of including a lot of information on a business card, without making it look cluttered. It’s also an easy way to create a link between your printed and online content – by scanning the code, people can automatically be sent to your website. There are plenty of free QR code generators on the web, so getting technological doesn’t have to break the bank.
4. Bright colours – when used correctly – can make a business card stand out, and look distinctive. This tactic is often used by design and creative businesses, with the aim of appearing fresh, exciting and original. However, don’t underestimate the power of simplicity. A plain black and white design can be as memorable and striking as a colourful card – and can often be seen as more ‘stylish’ too.
5. If you’re concerned about a black and white card looking dull, try embossing the words. Embossing creates a raised, 3D effect, which adds elegance and style to a business card. Embossing also makes the card more tactile. Research has shown that engaging more than one sense at a time can improve recall of an object, so people would be more likely to remember your business.
6. It’s wise to keep your business cards in line with the rest of your company’s branding. If you have company colors, use them. Of course, if you don’t have any particular colour scheme to work with, you’ll have free reign on your cards. But, be careful to choose complementary colors – clashing colors can look tacky and unprofessional on a business card. If in doubt, use an online color matching tool.
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