Sell What People Need
Solid business ideas are timeless business ideas. They encompass product ideas that cover need and/or constant demand. For children, this includes quality clothing, educational games, books, music, art projects, and books. Although, what particular products are selling better at any given time may change with trends, “enrichment” products, in general, are always popular among affluent parents. For babies, “essentials” are timeless: diaper bags, burping pads, and crib bedding. These are things parents need and would ordinarily purchase for a new baby.
What Parents Are Buying
When families are cash-poor, parents are more likely to invest in educational toys, books, games, and interactive toys than they are “flash in the pan” toy items. Parents who are strapped for cash want to feel as though they have contributed something to the child’s well-being, rather than just to their toy box.
Family spending cuts have lead to a decline in travel, movies, amusement parks, and dinners out. How can you fill this void? Do you have a game or service to help families spend more time together at home? To learn about other cultures or in some way emulate the experiences they are not getting through travel?
In good times, purchases are often seen and felt like rewards- like “you deserve it.” In tough times, purchases seem more like sacrifices- more along the lines of “I really shouldn’t.”
This is not an economy where you should be asking “how can I sell a gimmick to parents,” instead you should be asking yourself how can you convince your market that your product will add value to a someone’s life? Why should a parent not feel guilty spending money on your product when they cannot set aside college savings? If you can answer that question for parents in your advertising and marketing campaigns, your sales are likely to pick up.
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