You’re still probably wondering how learning and knowledge can really be more valuable than stellar sales results. Here’s how: If you don’t know why something is working, then you won’t how to respond to inevitable changes in the marketplace. But the more you understand about your business, your industry, and yourself, the better you’ll be able to successfully adapt to those changes and create a business that will last.
So the next time you want to evaluate your progress, put aside the metrics and instead ask yourself how much you’ve learned. What do you know that you didn’t before? What do you still need to find out?