Before we jump into some marketing hacks, it’s important to understand just how active pet owners are on social media. This will emphasize the importance of communicating effectively with your customers, while also being noticed in all the places they’re conversing and thinking about their pets.
The internet is, for many, their primary source of information, with 53% of people searching for a local business at least once a month. Therefore, it’s vital you have a website that’s up to date, easy to navigate, and provides customers with all the information they need.
First, you need to make sure your website has been modernized. This includes optimizing your site for a variety of devices, including smartphones, laptops, and tablets. And even if you’ve only got a basic site, many free website builders now offer this type of optimization.
Second, provide all the information customers need. This involves ensuring all the information your customers may be looking for is displayed clearly on your website. This includes: contact numbers, price lists, address details, and so on. Got a reservation system on your site, too? Then make sure there are clear links that take your customers to this, so it’s easy for them to book an appointment.
Although you’re busy running your day-to-day business, taking some time to blog can improve your business’s credibility no end, while also boosting your SEO rankings. If you can provide helpful, original content for your customers, this will demonstrate that you’re an expert in this field, which will set you apart from your competitors. Be sure to tailor this content to your specific followers so they’re constantly intrigued and keep coming back for more.
You can also ask your customers for reviews before displaying these on your site. With 88% of customers trusting the reviews they read online, it’s crucial you’re making the most of these positive comments.
Finally, if you’re feeling creative, you could even have a go at recording your own videos. Just like blog posts, videos are a great way of showcasing your expertise in this area. And if you’re not a fan of standing in front of the camera, you could do a quick film of your premises or get someone to film you while you’re working with your customers. Once you’ve done this, simply upload the video to YouTube before embedding the link into your site. And don’t forget to share this great piece of content on social media as well!
For more information or to implement your own company, just contact us