No one customer is the same as any other. They all have different learning levels and experience, and they come from a wide array of industries.
1. Survey Customers
You won’t be able to connect effectively with your potential customers if you don’t have a customer in mind. Survey current customers, as well as members of your target market, to find out how you can better present your product or service, or what aspects might be missing from what you’re currently offering.
Cast a wide net to capture those you think might be interested in your product or service, and use their data to shape your brand in a way that better resonates with your target market. Once you know who your audience is, where they hang out online and what they respond best to, then you can begin to market.
2. Research Your Competitors And Find Out Who Their Customers Are
An easy way to find out which kind of marketing campaign works and which don’t is by researching competitors in your industry.
Not only will this inexpensive effort give you some ideas to follow for your own campaigns, this research will also reveal dark spots in your competitor’s process and present new directions for you to take your own marketing strategy.
After all, just by going into business in the same industry, you’ll be going after some of your competitor’s target market — you might as well use their example to make your service and product better for their customers.
3. Target Ads
Far cheaper than most methods of advertising, Facebook and Google targeted ads prove that a little can go a long way.
While most advertising in the real world only reaches whoever comes across a billboard, bus stop or commercial, these targeted ads can locate the people who are most likely to need your service based on geographical location, demographics (including age, gender, education and relationship status), interests (based on what they’ve shared or “liked”) and browsing activity.
4. Smart Social Media
There’s having a presence on social media, and then there’s having a social media presence. When it comes to keeping customers, a little more effort on Facebook, Twitter and Instagram really go the distance.
Far too many businesses use their accounts to simply promote their own company, while smart social media managers strategize relevant posts, link to cool articles, answer customer questions as soon as they’re asked, and otherwise give online surfers the impression that there’s actually a human who cares.
These are the companies who retain their customers, give users new ways to use their service or product and help solve problems as they come up.
5. Respond To Every Email, Tweet, Facebook Comment, And Phone Call; Adjust Yourself As Necessary
6. Affiliate Marketing
Affiliate marketing has been around since the early days of the Web, and it’s still an overlooked but highly effective means to raise your brand awareness significantly.
For more information or to implement your own company, just contact us.