{"id":9037,"date":"2019-08-01T09:47:36","date_gmt":"2019-08-01T09:47:36","guid":{"rendered":"http:\/\/managersoffice.net\/?p=9037"},"modified":"2019-08-01T09:47:36","modified_gmt":"2019-08-01T09:47:36","slug":"strategies-3-steps-to-implementation","status":"publish","type":"post","link":"https:\/\/managersoffice.net\/el\/strategies-3-steps-to-implementation\/","title":{"rendered":"Strategies\u20133 Steps to Implementation"},"content":{"rendered":"

Every business plan, campaign, or project comes down to Tactics, Tools, and Strategies (hence the subtitle of my book). To conceive, develop, and implement a sound social media marketing strategic plan that will be successful needs to have those three critical components; Tactics, Tools & Strategies.<\/h2>\n

The order of execution may vary depending upon the person developing the plan.\u00a0 Some people do better with looking at lots of tools and asking themselves \u201cHow can I use these tools to accomplish my goals and which ones do I use?\u201d\u00a0 While others may look at tactics that have been tried and proven successful and determine which tactics best apply to them and their goals.\u00a0 And, many start with developing a sound strategy, then determine which tactics and tools best suits their needs to accomplish their goals.<\/p>\n

So let\u2019s begin by looking at the three levels of strategy necessary for developing a strong successful social media marketing plan.<\/p>\n

Strategy \u2013 High Level<\/strong><\/p>\n

The first step in developing a successful social media marketing plan is to first develop a 50,000 foot level or high level strategic plan that will achieve the goals you\u2019ve set for your campaign.<\/p>\n

To begin, you may need to do some homework, look around the web, get some thoughts, read a book or two (like The Social Media Bible), and read some blogs.\u00a0 This will provide some exciting ideas about where you would like to start the process of developing your plan.<\/p>\n

When you begin to develop your high level strategy you will find that multiple strategies will immediately emerge.\u00a0 You may identify two, three, four, of even a dozen different, sound strategies that will achieve your goals.\u00a0 Continue to develop all of the possible strategies you can until you have either exhausted all of your ideas or developed a list of strong candidates to choose from.<\/p>\n

The next step is to explore each possible strategy you developed and weigh each one for their ROI (Return On Investment).\u00a0 You\u2019ll need to estimate the amount time needed to develop and execute, the associated costs and expenses, and determine the return on each, based on your particular conversion strategies.\u00a0 Once you have determined the cost\/value for each, you will know where the best ROI or bang-for-the-buck is for each possible high level strategy.<\/p>\n

Now that each strategy has been identified and the ROI for each has been determined, the next step is to prioritize your list.\u00a0 In most cases you simply don\u2019t have either the budget or the human resources to fully develop and execute every strategy scenario you came up with.\u00a0 You will have to choose, one or possibly two strategies to begin with.<\/p>\n

Before we get any further into the theory, let\u2019s apply these concepts to actually developing a social media marketing strategy.\u00a0 The idea is to increase revenues by augmenting your existing marketing strategy by adding social media as a significant component to your plan.<\/p>\n

Step One \u2013 High Level Strategy<\/strong>
\nTo begin, we first we need to develop several high-level strategies.\u00a0 Let\u2019s say that after some research, discussion, and introspection, we determine our top three, high level social media strategies.<\/p>\n