{"id":6021,"date":"2018-10-09T08:26:56","date_gmt":"2018-10-09T08:26:56","guid":{"rendered":"http:\/\/localhost\/test_manager\/marketing-your-import-export-business\/"},"modified":"2019-07-09T07:20:37","modified_gmt":"2019-07-09T07:20:37","slug":"marketing-your-import-export-business","status":"publish","type":"post","link":"https:\/\/managersoffice.net\/el\/marketing-your-import-export-business\/","title":{"rendered":"Marketing Your Import Export Business"},"content":{"rendered":"<p><span style=\"color: #000033;\"><span style=\"font-size: small;\">You can accomplish this with emails to their websites, making connections through networking and via social media and by making follow-up phone calls to anyone who responds.<\/span><\/span><\/p>\n<p><span style=\"color: #000033;\"><span style=\"font-size: small;\">If you\u2019re starting with imports, don\u2019t ignore the following information; you\u2019ll work in basically the same manner.<br \/>\n<\/span><\/span><\/p>\n<p><span style=\"color: #000033;\"><span style=\"font-size: small;\">Your first step, before you initiate contact with any manufacturer, is to do some basic market research: <\/span><\/span><\/p>\n<p><span style=\"color: #000033;\"><span style=\"font-size: small;\">\u2022What products are hot sellers in the domestic marketplace? Focus your atten\u00adtion on products that you know well or are bestsellers in their market niches.<\/span><\/span><\/p>\n<p><span style=\"color: #000033;\"><span style=\"font-size: small;\">\u2022Are these products hot sellers in your target countries?<\/span><\/span><\/p>\n<p><span style=\"color: #000033;\"><span style=\"font-size: small;\">\u2022If not, are there situations or markets that would put these products in great demand if the products were available?<\/span><\/span><\/p>\n<p><span style=\"color: #000033;\"><span style=\"font-size: small;\">\u2022Who manufactures these products?<\/span><\/span><\/p>\n<p><span style=\"color: #000033;\"><span style=\"font-size: small;\">\u2022What\u2019s the selling price of each product, and of competing products or brands, domestically and in your target countries?<\/span><\/span><\/p>\n<p><span style=\"color: #000033;\"><span style=\"font-size: small;\">Once you\u2019ve researched some companies, you can move on to step two and begin a campaign. One choice is to look for manufacturers of one of the products you\u2019ve researched. Then either search online or call the company, and ask for the name of the person to whom you\u2019ll want to write. If the company is small, you\u2019ll probably want the president or owner. If it\u2019s a larger concern, you might want to direct your letter to the vice president in charge of sales or the sales manager.<\/span><\/span><\/p>\n<p><span style=\"color: #000033;\"><span style=\"font-size: small;\">In corresponding, make sure to address these points:<\/span><\/span><\/p>\n<ul>\n<li><span style=\"color: #000033;\"><span style=\"font-size: small;\">Introduce yourself and your company.<\/span><\/span><\/li>\n<li><span style=\"color: #000033;\"><span style=\"font-size: small;\">Briefly outline the potential of the overseas market.<\/span><\/span><\/li>\n<li><span style=\"color: #000033;\"><span style=\"font-size: small;\">Outline the product\u2019s potential within that market.<\/span><\/span><\/li>\n<li><span style=\"color: #000033;\"><span style=\"font-size: small;\">If possible, explain why and how your company, out of all others, will be able to position the product best. For example, if you have experience with like products, be sure to say so.<\/span><\/span><\/li>\n<li><span style=\"color: #000033;\"><span style=\"font-size: small;\">If you already have contacts with foreign distributors, explain that you have foreign reps for overseas sales.<\/span><\/span><\/li>\n<li><span style=\"color: #000033;\"><span style=\"font-size: small;\">Let customers know you care about them, their wants and needs.<\/span><\/span><\/li>\n<li><span style=\"color: #000033;\"><span style=\"font-size: small;\">Ask for a personal meeting to further discuss the possibilities.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000033;\"><span style=\"font-size: small;\">Send emails, or letters, to several companies. It\u2019s best not to start with two clients that have the same type of products because if they both respond, you\u2019ll have to compete with your own clients. But if you\u2019ve exhausted your first line of attack (without success), go back and try other clients in the same product line.<\/span><\/span><\/p>\n<p><span style=\"color: #000033;\"><span style=\"font-size: small;\">Now wait a week to 10 days. If you haven\u2019t heard from your target manufacturer(s), send an email follow-up. Suggest some available times in which you could talk.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000033;\"><span style=\"font-size: small;\"><strong>For more information or to implement your own company, just contact us.<\/strong><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000033;\"><span style=\"font-size: small;\"><strong>Manager\u2019s Office<br \/>\n<\/strong><\/span><\/span><span style=\"color: #000033;\"><span style=\"font-size: small;\"><strong>Marketing \u00a0Dept<\/strong><\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>A surprisingly small percentage of domestic producers export their wares. Your marketing goal is to convince the huge remainder that&hellip;<\/p>","protected":false},"author":1,"featured_media":7675,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[153],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Your Import Export Business - Manager&#039;s Office<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/managersoffice.net\/el\/marketing-your-import-export-business\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Your Import Export Business - Manager&#039;s Office\" \/>\n<meta property=\"og:description\" content=\"A surprisingly small percentage of domestic producers export their wares. 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