{"id":5976,"date":"2018-06-19T07:47:46","date_gmt":"2018-06-19T07:47:46","guid":{"rendered":"http:\/\/localhost\/test_manager\/marketing-strategy-for-kitchen-furnitures\/"},"modified":"2019-07-09T08:09:16","modified_gmt":"2019-07-09T08:09:16","slug":"marketing-strategy-for-kitchen-furnitures","status":"publish","type":"post","link":"https:\/\/managersoffice.net\/el\/marketing-strategy-for-kitchen-furnitures\/","title":{"rendered":"Marketing Strategy for Kitchen Furnitures"},"content":{"rendered":"<div><span style=\"color: #000033;\"><span style=\"font-size: small;\"><strong>Take advantage of visual social networks<\/strong> <\/span><\/span><\/div>\n<p><span style=\"color: #000033;\"><span style=\"font-size: small;\">When marketing\u00a0 products, photographs are one of the best mediums for evoking the aspirational emotions that we connect with driving a\u00a0 vehicle, wearing designer clothing, or experiencing something exclusive.<\/span><\/span><\/p>\n<p><span style=\"color: #000033;\"><span style=\"font-size: small;\">As such, visual social networks represent a huge opportunity for Kitchen brands to raise brand awareness and advocacy. <\/span><\/span><\/p>\n<p><span style=\"color: #000033;\"><span style=\"font-size: small;\"> <strong>Build a website that combines style, user experience, and functionality<\/strong> <\/span><\/span><\/p>\n<p><span style=\"color: #000033;\"><span style=\"font-size: small;\">Generally speaking, brand websites are very stylish, but perform poorly when it comes to user experience and functionality.<\/span><\/span><\/p>\n<p><span style=\"color: #000033;\"><span style=\"font-size: small;\">If you\u2019re still around, you reach a website that\u2019s very difficult and confusing to navigate. <\/span><\/span><\/p>\n<p><span style=\"color: #000033;\"><span style=\"font-size: small;\">While I appreciate the need for stylistic design, kitchen brands need to invest in websites that are also intuitive and well designed from a user experience perspective. <\/span><\/span><\/p>\n<p><span style=\"color: #000033;\"><span style=\"font-size: small;\"> <strong>Use brand heritage to tell the stories behind products<\/strong> <\/span><\/span><\/p>\n<p><span style=\"color: #000033;\"><span style=\"font-size: small;\">Communicating the story behind your products, and explaining the values that define a Kitchen brand, is fundamental to effective luxury marketing.<\/span><\/span><\/p>\n<p><span style=\"color: #000033;\"><span style=\"font-size: small;\">By explaining that your brand represents an assurance of luxury, quality, performance, style, or whatever value you stand by, you will find it easier generating advocacy for your brand online. <\/span><\/span><\/p>\n<p><span style=\"color: #000033;\"><span style=\"font-size: small;\"> <strong>Use Facebook Ads to reach luxury shoppers<\/strong> <\/span><\/span><\/p>\n<p><span style=\"color: #000033;\"><span style=\"font-size: small;\">Facebook Ads are one of the most effective forms of online advertising, thanks to the high level of segmentation and targeting that you can do.<\/span><\/span><\/p>\n<p><span style=\"color: #000033;\"><span style=\"font-size: small;\"> <strong>Don\u2019t underestimate the value of good SEO<\/strong> <\/span><\/span><\/p>\n<p><span style=\"color: #000033;\"><span style=\"font-size: small;\">Google is one of the most influential channels when it comes to helping luxury shoppers find products, learn more about brands, and make their purchase.<\/span><\/span><\/p>\n<p><span style=\"color: #000033;\"><span style=\"font-size: small;\">As we\u2019ve already alluded to, most kitchen brands have pretty poor websites. Unsurprisingly, most of those websites also have extremely bad SEO, making it difficult for their websites to rank well in Google for search terms that would otherwise capture potential customers. <\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000033;\"><span style=\"font-size: small;\"><strong>For more information or to implement your own company, just contact us.<\/p>\n<p><\/strong><\/span><\/span><\/p>\n<p><span style=\"color: #000033;\"><span style=\"font-size: small;\"><strong>Manager\u2019s Office<br \/>\n<\/strong><\/span><\/span><span style=\"color: #000033;\"><span style=\"font-size: small;\"><strong>Marketing \u00a0Dept<\/strong><\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Communicating the story behind your products, and explaining the values that define a Kitchen brand, is fundamental to effective luxury&hellip;<\/p>","protected":false},"author":1,"featured_media":7715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[153],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - 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