{"id":5927,"date":"2018-03-19T08:37:23","date_gmt":"2018-03-19T08:37:23","guid":{"rendered":"http:\/\/localhost\/test_manager\/director-of-marketing-bg-099djh33\/"},"modified":"2019-07-12T09:24:30","modified_gmt":"2019-07-12T09:24:30","slug":"director-of-marketing-bg-099djh33","status":"publish","type":"post","link":"https:\/\/managersoffice.net\/el\/director-of-marketing-bg-099djh33\/","title":{"rendered":"Director of Marketing BG &#8211; (099DJH33)"},"content":{"rendered":"<p><span style=\"color: #000033;\"><span style=\"font-size: small;\">The Director of Marketing will be responsible for developing strategies and tactics designed to drive system traffic and revenue growth among each daypart and segment.\u00a0 Conducts research among consumers and operators, develops the corporate marketing calendar and coordinates activities with operations, culinary innovation and purchasing as well as field marketing leaders. <\/span><\/span><\/p>\n<p><span style=\"color: #000033;\"><span style=\"font-size: small;\">Works with financial analyst to understand company sales trends by daypart and revenue center to find opportunities to grow sales and evaluate the success of marketing initiatives.\u00a0 Relies on extensive experience and judgment to plan and accomplish goals.<\/span><\/span><\/p>\n<p><span style=\"color: #000033;\"><span style=\"font-size: small;\"><strong>RESPONSIBILITIES<\/strong><\/span><\/span><\/p>\n<ul>\n<li><span style=\"color: #000033;\"><span style=\"font-size: small;\">Assist the VP Marketing with strategic planning, development and coordination of all marketing communications programs to promote Miller\u2019s and further the company&#8217;s sales objectives.<\/span><\/span><\/li>\n<li><span style=\"color: #000033;\"><span style=\"font-size: small;\">Lead day-to-day on planning and execution of all company-wide initiatives including analysis, strategy development, creative execution\/production, field communications through post analysis. \u25e6Leverage data analytics and measurement tools to drive strategy and improve marketing initiatives through post analysis<\/span><\/span><\/li>\n<li><span style=\"color: #000033;\"><span style=\"font-size: small;\">Manage 3rd Party resources such as Creative and media buying agencies, email, web and SEO companies to deliver on target brand communications across all channels.<\/span><\/span><\/li>\n<li><span style=\"color: #000033;\"><span style=\"font-size: small;\">Oversee the collective brand execution across all channels and platforms to ensure consistent, effective and timely communication with all stakeholders.<\/span><\/span><\/li>\n<li><span style=\"color: #000033;\"><span style=\"font-size: small;\">Partner with Finance, Operations, and R&amp;D to identify implications of each marketing initiative and make recommendations for success.<\/span><\/span><\/li>\n<li><span style=\"color: #000033;\"><span style=\"font-size: small;\">Similarly, work cross-functionally to assess promotion effectiveness and provide recommendations to improve results in future promotions. Share results with key stakeholders.<\/span><\/span><\/li>\n<li><span style=\"color: #000033;\"><span style=\"font-size: small;\">Manage the budget effectively to drive high ROI<\/span><\/span><\/li>\n<li><span style=\"color: #000033;\"><span style=\"font-size: small;\">Maintain knowledge of key marketing trends, industry and competitive activity.<\/span><\/span><\/li>\n<li><span style=\"color: #000033;\"><span style=\"font-size: small;\">Plan and execute market research and adjust marketing strategy to meet changing market and competitive conditions.<\/span><\/span><\/li>\n<li><span style=\"color: #000033;\"><span style=\"font-size: small;\">Recruit and retain high performing team members.\u00a0 Effectively manage direct reports to drive results.<\/span><\/span><\/li>\n<li><span style=\"color: #000033;\"><span style=\"font-size: small;\">Build customer loyalty and frequency using CRM tools.\u00a0 With VP, develop CRM strategy and source tools for future implementation.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000033;\"><span style=\"font-size: small;\"><strong><span style=\"text-decoration: underline;\">Required Skills &amp; Education<\/span><\/strong><\/span><\/span><\/p>\n<ul>\n<li><span style=\"color: #000033;\"><span style=\"font-size: small;\">A Bachelor&#8217;s degree in Marketing, Advertising or Business is required.\u00a0 An advanced degree is desired. <\/span><\/span><\/li>\n<li><span style=\"color: #000033;\"><span style=\"font-size: small;\">7+ years\u2019 experience in a brand and marketing leadership role, preferably within the restaurant or retail space <\/span><\/span><\/li>\n<li><span style=\"color: #000033;\"><span style=\"font-size: small;\">Strong analytical capability, especially in understanding and applying marketing\/retail trends and marketing communication principles with a deep understanding of program ROI <\/span><\/span><\/li>\n<li><span style=\"color: #000033;\"><span style=\"font-size: small;\">In-depth knowledge of omni-channel marketing including digital, social, SEM, SEO, Display and organic search, direct mail, broadcast and CRM <\/span><\/span><\/li>\n<li><span style=\"color: #000033;\"><span style=\"font-size: small;\">Extensive expertise in communications with outstanding writing and editing skills and the ability to communicate complex ideas in a simple way <\/span><\/span><\/li>\n<li><span style=\"color: #000033;\"><span style=\"font-size: small;\">Excellent influencing skills and an ability to build strong working relationships with people in all areas of the business <\/span><\/span><\/li>\n<li><span style=\"color: #000033;\"><span style=\"font-size: small;\">The ability to manage multiple projects under tight deadlines from concept to completion <\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000033;\"><span style=\"font-size: small;\">\u00a0<\/span><\/span><\/p>\n<p><span style=\"color: #000033;\"><span style=\"font-size: small;\"><strong>If you are interest for the position, you can send your CV at the hr department of <\/strong><strong>Manager\u2019s Office <\/strong><strong>via email<\/strong><strong> <a href=\"mailto:hr@managersoffice.net\">hr@managersoffice.net<\/a> <\/strong><\/span><\/span><\/p>\n<p><span style=\"color: #000033;\"><span style=\"font-size: small;\"><strong>Noting the position code<\/strong>.<br \/>\n<\/span><\/span> <span style=\"color: #000033;\"><span style=\"font-size: small;\"><br \/>\n<\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>The Director of Marketing will be responsible for developing strategies and tactics designed to drive system traffic and revenue growth&hellip;<\/p>","protected":false},"author":1,"featured_media":7932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[173],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - 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