{"id":5811,"date":"2017-08-22T09:31:59","date_gmt":"2017-08-22T09:31:59","guid":{"rendered":"http:\/\/localhost\/test_manager\/marketing-strategies-for-supermarkets\/"},"modified":"2019-07-10T07:52:25","modified_gmt":"2019-07-10T07:52:25","slug":"marketing-strategies-for-supermarkets","status":"publish","type":"post","link":"https:\/\/managersoffice.net\/el\/marketing-strategies-for-supermarkets\/","title":{"rendered":"Marketing Strategies for Supermarkets"},"content":{"rendered":"<p><span style=\"font-size: small;\"><span style=\"color: #000033;\"><strong>Advantages of Marketing.<\/strong><\/span><\/span><\/p>\n<p>U<span style=\"font-size: small;\">tilize both direct and digital marketing channels to grab the attention of your audience and generate seasonal buzz in your store by: <\/span><\/p>\n<ul>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Intriguing shoppers to come into your store<\/span><\/span><\/li>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Inspiring them to purchase items they don\u2019t typically buy<\/span><\/span><\/li>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Enticing customers to buy more<\/span><\/span><\/li>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Creating a sense of urgency because the offer won\u2019t last longer than your seasonal promotion<\/span><\/span><\/li>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Introducing buyers to new and different products and services<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: small;\"><span style=\"color: #000033;\">By understanding seasonal shopping behaviors and buyer preferences, you can align promotional events with what\u2019s top-of-mind for your customers and most beneficial for your bottom line.<\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"color: #000033;\">Seasonal savings are a reason for shoppers to come to your store. Highlight seasonality by promoting peak-season produce instead of only giving emphasis to the convenience of having produce available year-round. Build your promotions around fresh, energizing foods and uplifting products, lighter meals, sports, easy sides and salads, etc. And more importantly, as you consider ways a spring-themed campaign would work in your store, be sure to keep your tactics aligned with the following some key overarching strategies.<\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"color: #000033;\"><strong>Strategies for Campaign Success<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"color: #000033;\"><strong>Differentiate<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"color: #000033;\">In order to succeed in today\u2019s crowded supermarket space, it\u2019s critical that you know your audience and competitors well. Then you can align promotions to your customers buying habits and preferences where your competition isn\u2019t.<\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"color: #000033;\">Apply your strategy through products and events. For example, say you\u2019re a large supermarket chain competing for a small independent grocery store\u2019s organic product buyers. Consider creating a dual promotion for organic produce and natural cleaning products in time for the typical \u201cspring cleaning.\u201d<\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"color: #000033;\"><strong>Make It Personal<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"color: #000033;\">Personalization, relevance and timeliness are all critical in today\u2019s competitive environment. You can break through the clutter by connecting with your audience on a personal level with data-driven marketing that is not only creative, but relevant to your target. The more specific you make it, the better your results will be.<\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"color: #000033;\">The 2016 U.S. Supermarket Experience Study conducted by the Manager&#8217;s Office revealed that creating engagement between shoppers and their supermarket is key to trip satisfaction, store shopping enjoyment and willingness to recommend. This can be leveraged through such encounters as a positive check-out experience, in-aisle engagement and active problem solving by employees.<\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"color: #000033;\">In addition, the findings suggest that leveraging social media is an effective way to build and strengthen loyalty and shopper connections leading up to, between, and following grocery trips.<\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"color: #000033;\"><strong>Placement <\/strong><\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"color: #000033;\"> Be sure your offers and promotions are highly visible throughout the store to encourage shoppers to buy more. By expanding your in-store marketing efforts, you can encourage customers to spend more and try new products during their visit.<\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"color: #000033;\">For instance, a customer may enter your store with the intent of just picking up some cereal and paper towels. Consider this an opportunity to spark interest in different categories and inspire the shopper to buy more, say, seasonal items from the deli department. Display signs in other parts of the store, create seasonal displays at end-caps, or have employees offer free samples to encourage shoppers to think seasonal or try new items.<\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"color: #000033;\"><strong>Employ Multi-channel Integration<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"color: #000033;\">According to MarketTrack, providing a compelling social or digital component to your product marketing can be the unique point of differentiation that drives repeat purchase.<\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"color: #000033;\">Running a radio ad for Mother\u2019s Day promotions? Consider creating an email campaign or direct mailer with the same offer and messaging. Have your promotions run frequently throughout the season. With the seasons come holidays and shoppers are often busier than usual so you\u2019ll want to be sure your messages break through. The more frequency you employ in your communications the more opportunity for greater lift in sales.<\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"color: #000033;\"><strong>Think Local<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"color: #000033;\">According to Packaged Facts, locally grown and produced foods are experiencing surging consumer demand.<\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"color: #000033;\">As farmers\u2019 markets continue to grow in popularity, people are increasingly into experiencing the seasons through buying in-season produce and supporting local farmers. Here are a couple of ways you can capitalize on this to attract \u201clocally grown\u201d inspired customers:<\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"color: #000033;\">Think local by expanding the selection of locally produced and grown food. Host a seasonal event such as a harvest festival or spring plant sale featuring local farmers. Add music, food and outdoor family-friendly activities to generate excitement around the season.<\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"color: #000033;\">Consider partnering with or supporting a local business to generate some PR. For instance, if you\u2019re donating a percentage of sales of a particular item to a local cause, it makes a great story for the local paper and community websites. Not only that, it makes locally stimulating content that supports local marketing and local search efforts.<\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"color: #000033;\"><strong>Think Success.<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"color: #000033;\">So, if you\u2019re thinking of ways to break-through a cluttered marketplace this spring, think seasonal. By leveraging your customers\u2019 seasonal buying behaviors and incorporating seasonal marketing strategies into your marketing plan (now and throughout the year) you can differentiate your brand, stay ahead of the competition and generate positive impact to your bottom line.<\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"color: #000033;\"><strong>Steps You Can Take Today<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"color: #000033;\">Are you looking for creative and strategic ways to increase purchase size and capitalize on relevant offerings at your store? <strong>We can help.<\/strong><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: small;\"><span style=\"color: #000033;\"><strong>Manager\u2019s Office<br \/>\n<\/strong><\/span><\/span><span style=\"font-size: small;\"><span style=\"color: #000033;\"><strong>Marketing Dept<\/strong><\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Seasonally themed promotions are a fun and timely way to enhance in-store merchandising.<\/p>","protected":false},"author":1,"featured_media":7831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[153],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - 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