{"id":5598,"date":"2016-07-05T08:01:19","date_gmt":"2016-07-05T08:01:19","guid":{"rendered":"http:\/\/localhost\/test_manager\/new-to-marketing-automation-your-first-5-moves\/"},"modified":"2019-07-19T08:31:52","modified_gmt":"2019-07-19T08:31:52","slug":"new-to-marketing-automation-your-first-5-moves","status":"publish","type":"post","link":"https:\/\/managersoffice.net\/el\/new-to-marketing-automation-your-first-5-moves\/","title":{"rendered":"The Power of Word of Mouth Marketing & How To Do It"},"content":{"rendered":"

The initial answer is obvious\u2014<\/span>trust<\/span>. You are much more likely to trust a recommendation from a friend over a company. <\/span><\/span><\/span>For example, if I am thinking about buying a car, I am more likely to listen to my neighbor\u2019s recommendation about his experience than that Volvo ad on TV.
\n<\/span>But the other answer, which seems obvious to me now, but didn\u2019t come to my mind right away, is targeting. With word of mouth marketing, you find the exact <\/em>people who are interested in your product.<\/em> By asking my neighbor for advice on car shopping, I am obviously interested in a car, and am the target audience for those car marketers. Berger also mentioned that word of mouth marketing is 10 times more effective than a traditional ad.<\/span> <\/span><\/span><\/span><\/span><\/span><\/p>\n

So You Know Word of Mouth is Effective\u2026.But How Do You Do It?<\/strong><\/span><\/span><\/p>\n

In Mr. Berger\u2019s book, Contagious, and in his session, he provided 6 steps (or as he called them, STEPPS) to drive people to share both online and face-to-face.<\/span><\/span><\/p>\n

    \n
  1. S<\/strong>ocial Currency \u2013 what will make your audience feel cool or look good sharing?<\/span><\/span><\/li>\n
  2. T<\/strong>riggers \u2013 what will remind people of your product and be top of mind to share?<\/span><\/span><\/li>\n
  3. E<\/strong>motion \u2013 what will your audience care about enough to share?<\/span><\/span><\/li>\n
  4. P<\/strong>ublic \u2013 what will have high enough visibility that it will share itself?<\/span><\/span><\/li>\n
  5. P<\/strong>ractical Value \u2013 what feature contains practical and helpful information to share?<\/span><\/span><\/li>\n
  6. S<\/strong>tories \u2013 what will tell a story and not just share facts?<\/span><\/span><\/li>\n<\/ol>\n

    Manager\u2019s Office<\/span><\/span><\/strong><\/p>\n

    Marketing Dept<\/span><\/span><\/strong><\/p>\n

     <\/p>","protected":false},"excerpt":{"rendered":"

    Why Does Word of Mouth Marketing Work so Well?<\/p>","protected":false},"author":1,"featured_media":9011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[153],"tags":[],"yoast_head":"\nThe Power of Word of Mouth Marketing & How To Do It - Manager's Office<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/managersoffice.net\/el\/new-to-marketing-automation-your-first-5-moves\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Power of Word of Mouth Marketing & How To Do It - Manager's Office\" \/>\n<meta property=\"og:description\" content=\"Why Does Word of Mouth Marketing Work so Well?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/managersoffice.net\/el\/new-to-marketing-automation-your-first-5-moves\/\" \/>\n<meta property=\"og:site_name\" content=\"Manager's Office\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Managers-Office-131795126893693\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-05T08:01:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-19T08:31:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/managersoffice.net\/wp-content\/uploads\/2016\/07\/power.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"193\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ManagersOffice\" \/>\n<meta name=\"twitter:site\" content=\"@ManagersOffice\" \/>\n<meta name=\"twitter:label1\" content=\"\u03b5\u03ba\u03c4\u03b9\u03bc\u03ce\u03bc\u03b5\u03bd\u03bf\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03b4\u03b9\u03b1\u03b2\u03ac\u03c3\u03bc\u03b1\u03c4\u03bf\u03c2\">\n\t<meta name=\"twitter:data1\" content=\"1 \u03bb\u03b5\u03c0\u03c4\u03cc\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/managersoffice.net\/#organization\",\"name\":\"Manager's Office\",\"url\":\"https:\/\/managersoffice.net\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/Managers-Office-131795126893693\",\"https:\/\/twitter.com\/ManagersOffice\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/managersoffice.net\/#logo\",\"inLanguage\":\"el\",\"url\":\"https:\/\/managersoffice.net\/wp-content\/uploads\/2021\/01\/MOFLogoSEO.jpg\",\"width\":160,\"height\":160,\"caption\":\"Manager's Office\"},\"image\":{\"@id\":\"https:\/\/managersoffice.net\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/managersoffice.net\/#website\",\"url\":\"https:\/\/managersoffice.net\/\",\"name\":\"Manager's Office\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/managersoffice.net\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/managersoffice.net\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"el\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/managersoffice.net\/new-to-marketing-automation-your-first-5-moves\/#primaryimage\",\"inLanguage\":\"el\",\"url\":\"https:\/\/managersoffice.net\/wp-content\/uploads\/2016\/07\/power.jpg\",\"width\":300,\"height\":193},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/managersoffice.net\/new-to-marketing-automation-your-first-5-moves\/#webpage\",\"url\":\"https:\/\/managersoffice.net\/new-to-marketing-automation-your-first-5-moves\/\",\"name\":\"The Power of Word of Mouth Marketing & How To Do It - 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