{"id":5597,"date":"2016-07-04T08:53:38","date_gmt":"2016-07-04T08:53:38","guid":{"rendered":"http:\/\/localhost\/test_manager\/strategic-marketing-manager-nyc-smm45234t43\/"},"modified":"2019-07-16T10:56:48","modified_gmt":"2019-07-16T10:56:48","slug":"strategic-marketing-manager-nyc-smm45234t43","status":"publish","type":"post","link":"https:\/\/managersoffice.net\/el\/strategic-marketing-manager-nyc-smm45234t43\/","title":{"rendered":"Strategic Marketing Manager &#8211; NYC (SMM45234T43)"},"content":{"rendered":"<p><strong><span style=\"font-size: small;\"><span style=\"color: #000033;\">Required Marketing Qualifications:<\/span><\/span><\/strong><\/p>\n<ul>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\"><strong>Must: <\/strong>4-5 years marketing experience, preferably in the cosmetics industry<\/span><\/span><\/li>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Strategic thinker with ability to augment globally developed programs <\/span><\/span><\/li>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Knowledge of and passion for the cosmetic and\/or luxury business<\/span><\/span><\/li>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">SAP systems experience a plus<\/span><\/span><\/li>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Branding development and expansion experience<\/span><\/span><\/li>\n<\/ul>\n<p><strong><span style=\"font-size: small;\"><span style=\"color: #000033;\">Position Overview: <\/span><\/span><\/strong><\/p>\n<ul>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Primary responsibility is to contribute to the growth and development of our client brand North America through seasonal support of catalogue collections, sets and consumer incentives.<\/span><\/span><\/li>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Leads execution of marketing support, including all promotional activities and sampling support across all distribution, inclusive of coordination with .com.<\/span><\/span><\/li>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Monitor and analyze business results and recommend new ideas and opportunities for improving plans and their execution.<\/span><\/span><\/li>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Recommend strategies and tactical plans, while managing a P&amp;L to ensure efficient spend of marketing funds with maximum impact.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: small;\"><span style=\"color: #000033;\"><strong>Responsibilities: <\/strong><br \/>\n<strong>Strategic Marketing Plan Development<\/strong><\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Determine marketing plan and execute 360 marketing activities for catalogue collections, seasonal sets and consumer incentives. Works in tandem with .com, VM, PR, Education and Sales teams to ensure activities are planned and optimized.<\/span><\/span><\/li>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Develop a marketing mix that strengthens brand relevance, meets sales goals and is consistent with brand and retailer strategies.<\/span><\/span><\/li>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Establish set and catalogue SKU halo forecast in conjunction with Demand Planner and Sales Development team and oversee quarterly reviews of performance.<\/span><\/span><\/li>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Submit all forecasts through Gallery for globally-developed programs. Ensure awareness and buy-in by Global team for any US-developed initiatives.<\/span><\/span><\/li>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Ensure appropriate presence in retailer vehicles: catalogues, direct mail, and other promotional vehicles, inclusive of .com and digital campaigns (in tandem with Director of .com) and work with Global Creative team on the development and production. Procure comps, retailer approval and PO approval.<\/span><\/span><\/li>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Establish and monitor program support strategy for ongoing testers, samples, collateral across all points of distribution.<\/span><\/span><\/li>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Update ongoing collateral, including production and allocation<\/span><\/span><\/li>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Issue Promo Notes and Launch Book assets for all programs.<\/span><\/span><\/li>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Establish consistent presence of in-market launch\/focus activities and events through Social Media channels (Facebook and Twitter) in tandem with Global Digital team and US PR team<\/span><\/span><\/li>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Manage all initiatives relating to the color\/complexion category, inclusive of in-store and online activity, inventory management (FG, WIPs, Testers, tester units, collateral) and opportunistic limited edition launches.<\/span><\/span><\/li>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Partner with Spa Coordinator on tester, sample and collateral support for the North America spa business.<\/span><\/span><\/li>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Share insights with the Global team to influence the development of market-appropriate sets and consumer incentives.<\/span><\/span><\/li>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Coordination of pertinent marketing plan sharing with Australia\/New Zealand, Latin America and Americas Travel Retail.<\/span><\/span><\/li>\n<\/ul>\n<p><strong><span style=\"font-size: small;\"><span style=\"color: #000033;\">In-Store Execution\/Analysis<\/span><\/span><\/strong><\/p>\n<ul>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Partner with Supply Chain, Sales Development and Demand Planner to ensure all programming support is allocated and delivered on time.<\/span><\/span><\/li>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Establish event animation and facial event activities from concept to execution to build overall brand awareness, ensure a \u201csense of theatre\u201d, and drive trial and conversion through all channels of distribution. Partner with Education Director to ensure holistic thinking and Beauty Advisor execution.<\/span><\/span><\/li>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Ensure at-counter execution is designed to maximize incremental product exposure.<\/span><\/span><\/li>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Create and issue executional guidelines for programs and events.<\/span><\/span><\/li>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Create ongoing daily sampling program (seasonally) to coordinate with overall marketing strategy and establish guidelines for execution. Work with Sales Development for forecasts, allocation and shipping, and Project Management for assembly.<\/span><\/span><\/li>\n<\/ul>\n<p><strong><span style=\"font-size: small;\"><span style=\"color: #000033;\">Ops\/Edison Interface<\/span><\/span><\/strong><\/p>\n<ul>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Work with Edison-based Project Manager for any Americas-specific development, including sampling assemblies, gift with purchase assemblies and local collateral procurement.<\/span><\/span><\/li>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Participate in monthly Ops meetings.<\/span><\/span><\/li>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Issue Ops Notes on a timely basis to relevant internal teams.<\/span><\/span><\/li>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Ensure ongoing communication during non-meeting cycles to ensure timelines are upheld.<\/span><\/span><\/li>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Anticipate registration, importation and CITES protocols for Canada<\/span><\/span><\/li>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Ensure all program information is created, updated and validated in back-end system.<\/span><\/span><\/li>\n<\/ul>\n<p><strong><span style=\"font-size: small;\"><span style=\"color: #000033;\">General<\/span><\/span><\/strong><\/p>\n<ul>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Exhibit strong understanding of all drivers of business performance (quantitative and qualitative) to consistently optimize strategy and execution. Measure and report on program effectiveness (in coordination with Marketing Manager) to senior management.<\/span><\/span><\/li>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Plan, develop and maintain insight to marketing budget, inclusive of program P&amp;L.<\/span><\/span><\/li>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Maintain industry insights through consistent store visits, NPD analytics and other industry sources.<\/span><\/span><\/li>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Assist in the development of retailer presentations, with the goal to generate unflagging retailer support and superior execution of programs in store.<\/span><\/span><\/li>\n<li><span style=\"font-size: small;\"><span style=\"color: #000033;\">Participate in inter-departmental meetings, as required.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: small;\"><span style=\"color: #000033;\">\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"color: #000033;\"><strong>If you are interest for the position, you can send your CV at the hr department of Manager\u2019s Office via email <a href=\"mailto:hr@managersoffice.net\">hr@managersoffice.net<\/a> noting the position code<\/strong>. <\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Required Marketing Qualifications: Must: 4-5 years marketing experience, preferably in the cosmetics industry Strategic thinker with ability to augment globally&hellip;<\/p>","protected":false},"author":1,"featured_media":7932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[173],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - 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