{"id":5482,"date":"2015-11-06T08:30:26","date_gmt":"2015-11-06T08:30:26","guid":{"rendered":"http:\/\/localhost\/test_manager\/b2b-social-media-10-tips-for-social-media-3\/"},"modified":"2019-07-19T07:51:28","modified_gmt":"2019-07-19T07:51:28","slug":"b2b-social-media-10-tips-for-social-media-3","status":"publish","type":"post","link":"https:\/\/managersoffice.net\/el\/b2b-social-media-10-tips-for-social-media-3\/","title":{"rendered":"B2B Social Media \u2013 10 Tips for Social Media"},"content":{"rendered":"<p>As B2B marketers, we know the growing importance of <a href=\"http:\/\/www.marketo.com\/b2b-marketing-resources\/social-media-definitive-guide.php\" target=\"_blank\" rel=\"noopener\"><strong>B2B social media<\/strong><\/a>.\u00a0 We know it\u2019s a necessary tool for <a href=\"http:\/\/blog.marketo.com\/blog\/2010\/01\/introducing-seed-nurturing.html\" target=\"_blank\" rel=\"noopener\"><strong>seed nurturing<\/strong><\/a> \u03ba\u03c3\u03b9 <a href=\"http:\/\/www.marketo.com\/b2b-marketing-resources\/demand-generation.php\" target=\"_blank\" rel=\"noopener\"><strong>demand generation<\/strong><\/a>,\u00a0 but in many cases, B2B marketers are still not sure where to begin.\u00a0 The following 10 tips from the Definitive Guide to Social Media will help you understand what components are essential to grasp, use and focus on.<\/p>\n<p><strong>1.\u00a0\u00a0 \u00a0Develop a plan <\/strong>\u2013 Ask yourself these three questions:<\/p>\n<ul>\n<li><strong>WHO<\/strong> \u2013 Who is your target audience?\u00a0 Do you have a buyer persona?<\/li>\n<li><strong>HOW<\/strong> \u2013 How can you deploy social media tactics for measurable success?\u00a0 What KPIs are important to your brand?<\/li>\n<li><strong>WHAT<\/strong> \u2013 What goals or objectives do you want to accomplish?\u00a0 Increase brand awareness?\u00a0 Improve engagement?<\/li>\n<\/ul>\n<p><span style=\"font-size: 12.16px; line-height: 1.3em;\">2. <\/span><strong>Blog<\/strong><span style=\"font-size: 12.16px; line-height: 1.3em;\"> \u2013 This plays a key role in lead nurturing and educating prospects.\u00a0 Therefore, its pertinent that you:<\/span><\/p>\n<ul>\n<li>Update often<\/li>\n<li>Create <a href=\"http:\/\/blog.marketo.com\/blog\/2010\/06\/b2b-thought-leadership.html\" target=\"_blank\" rel=\"noopener\"><strong>thought leadership<\/strong><\/a> content<\/li>\n<li>Add a human touch<\/li>\n<li>Provide insight into company &amp; products\/services<\/li>\n<li>Develop linkbait &amp; use anchor text links<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>3.\u00a0\u00a0 \u00a0Twitter<\/strong><\/p>\n<ul>\n<li><strong>Create a full account<\/strong> \u2013 Always create your account with a full profile: picture, bio, link to company website and customized background.<\/li>\n<li><strong>Follow with relevance <\/strong>\u2013 Connect to significant people, thought leaders, industry experts and encourage others to follow you.<\/li>\n<li><strong>Tweet daily, multiple times daily<\/strong> \u2013 Include links, RT followers, be interesting.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>4.\u00a0\u00a0 \u00a0Facebook <\/strong><\/p>\n<ul>\n<li>DON\u2019T friend people you don\u2019t know.\u00a0 DO ask people if you can friend them, particularly if you\u2019ve only spoken to them on the phone.<\/li>\n<li>DO take advantage of privacy settings to manage personal and business content separately<\/li>\n<li>DO use Facebook status updates to include powerful tidbits of information, similar to Tweets.\u00a0 DON\u2019T update what you had for breakfast unless it\u2019s somehow relevant to your audience.<\/li>\n<li>DO add a picture.<\/li>\n<li>DO create a Facebook page for your business, especially if you aren\u2019t comfortable with a personal profile.<\/li>\n<li>DO post events and create groups.\u00a0 This will help develop your following.<\/li>\n<\/ul>\n<p><strong>5.\u00a0\u00a0 \u00a0LinkedIn<\/strong><\/p>\n<ul>\n<li><strong>Connections<\/strong> \u2013 Connect only to those who are relevant.\u00a0 You can actually be banned for trying to connect with people you don\u2019t know.\u00a0 However, it\u2019s fine to connect with those whom you do know but only in a professional capacity without a personal connection.<\/li>\n<li><strong>Timeliness<\/strong> \u2013 Send connections shortly after meeting with someone so he\/she remembers you.<\/li>\n<li><strong>Complete profile <\/strong>\u2013 Provide as much detail as possible, what you\u2019re looking for out of the site and include a picture to \u2018humanize\u2019 the profile.<\/li>\n<li><strong>Recommendations<\/strong> \u2013 Request from individuals that can leave positive feedback and comments about your company.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>6.\u00a0\u00a0 \u00a0Online Video Sites<\/strong> \u2013 These are great <a href=\"http:\/\/blog.marketo.com\/blog\/2010\/05\/5-free-b2b-marketing-tools.html\"><strong>B2B marketing tools<\/strong><\/a>.\u00a0 These sites include mainly YouTube but also Vimeo and Viddler.\u00a0 This provides a great opportunity to build awareness, demonstrate thought leadership and drive business.\u00a0 It also offers the chance to improve SEO, creating a greater likelihood your company will appear in search engines.\u00a0 Sites to test for your marketing include:<\/p>\n<ul>\n<li>YouTube<\/li>\n<li>Vimeo<\/li>\n<li>Viddler<\/li>\n<\/ul>\n<p><strong>7<\/strong><strong>.\u00a0\u00a0 \u00a0Bookmarking Sites <\/strong><span style=\"font-size: 12.16px; line-height: 1.3em;\">\u2013 These allow users to share websites and content they find interesting.\u00a0 Sites like Delicious, Digg and Stumble Upon house lists of websites, blog and articles categorized by tags and topics.\u00a0 Use these sites to:<\/span><\/p>\n<ul>\n<li>Gain referrals<\/li>\n<li>Build a community<\/li>\n<li>Increase brand awareness<\/li>\n<\/ul>\n<p><strong>8.\u00a0\u00a0 \u00a0Leverage widgets<\/strong><span style=\"font-size: 12.16px; line-height: 1.3em;\"> \u2013 Widgets are stand-alone tools or applications that provide dynamic content.\u00a0 It\u2019s very important widgets are relevant and useful, as it\u2019s easy to get lost amongst the masses.\u00a0 Widgets make great viral marketing for companies by offering unique, easy-to-use content that\u2019s visually appealing.<\/span><\/p>\n<p><strong>9.\u00a0\u00a0 \u00a0Share <\/strong>\u2013 The age old lesson of giving to others.\u00a0 But in this instance we aren\u2019t referring to cookies in the lunch room, instead we\u2019re referencing document or presentation sharing.\u00a0 Encouraging sharing from those researching your content by providing presentations and documents via sites like Slide Share and Scribd.\u00a0 This increases the propensity that visitors re-share this information on their own blogs.<br \/>\n<strong><br \/>\n10.\u00a0\u00a0 \u00a0Photos <\/strong>\u2013 Pictures are great tools to give your company personality and life.\u00a0 Prospects researching company events, conferences and offices love visual elements, as well.\u00a0 Tell a story through photos deliver dynamic content.<\/p>\n<p><strong>These 10 tips make a great start to help you ease into B2B social media.\u00a0\u00a0 Discover the social media and how to implement tactics throughout each stage of the revenue cycle.<\/strong><\/p>\n<p><strong>Manager\u2019s Office<\/strong><\/p>\n<p><strong>Marketing Dept<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>As B2B marketers, we know the growing importance of B2B social media.\u00a0 We know it\u2019s a necessary tool for seed&hellip;<\/p>","protected":false},"author":1,"featured_media":8992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[153],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B2B Social Media \u2013 10 Tips for Social Media - Manager&#039;s Office<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/managersoffice.net\/el\/b2b-social-media-10-tips-for-social-media-3\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B Social Media \u2013 10 Tips for Social Media - Manager&#039;s Office\" \/>\n<meta property=\"og:description\" content=\"As B2B marketers, we know the growing importance of B2B 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