We have a client that boasts of a 95 percent customer retention rate. That means 95 percent of its customers are repeat customers.<\/strong><\/p>\n One of the best ways to build a stable income is through returning customers and clients. Not only do you keep their business, but if they\u2019re returning, they like you which means they may refer others to your business. When it comes to marketing, nothing is more effective than repeat and referral business. But customer loyalty doesn\u2019t happen on its own. Here are tips to keeping your customers and clients coming back.<\/p>\n <\/p>\n 1) Provide great value.<\/strong>\u00a0I once bought an ebook in which the main content was done 65 percent of the way through the book, leaving 35 percent of fluff.\u00a0 I felt ripped off. You never want to leave your customers and clients feeling like they didn\u2019t get what they paid for.<\/p>\n 2) Always be truthful.\u00a0<\/strong>In the movie\u00a0Miracle on 34th Street<\/em>, Santa boosts Macy\u2019s popularity by referring customers to other stores if the product was a better value elsewhere. While you don\u2019t need send your customers away, if you don\u2019t have it or know it, say so. If your product can\u2019t do it, admit it. Don\u2019t resort to lies or deception to make a sale.<\/p>\n 3) Focus on your customers and clients, not on you.<\/strong>\u00a0This means you need to listen to their wants and needs to fulfill them. There may be times in which you need to give a customer or client your opinion as an expert, but don\u2019t try to force your customers or clients into something because that\u2019s the way you want it.<\/p>\n 4) Always respect your clients.<\/strong>\u00a0It seems obvious that you\u2019d show good manners toward your clients, but you\u2019ve probably been on the receiving end of a rude or disrespectful business. Even if you\u2019re feeling surly, you need to dig deep to smile and be nice or have one of your staff or a virtual assistant deal with the client or customer.<\/p>\n 5) Make it easy for people to do business with you.\u00a0<\/strong>If you\u2019re not a available to take calls, do you have a voicemail? Do you offer more than one payment option? If you do business online, is your ordering process straightforward and easy to use? When people can\u2019t find what\u00a0 they need, get help or complete an order, they\u2019ll give up and find another business.<\/p>\n 6) Have a great customer service system.\u00a0<\/strong>Your job isn\u2019t finished at the end of the sale. Clients or customers will have questions or returns. Create a system to provide support and information after a sale. Make it easy for clients to make a return. Have a follow up system to insure they continue to be happy with the service or product they received.<\/p>\n Manager\u2019s Office<\/p>\n Marketing Dept<\/strong><\/p>","protected":false},"excerpt":{"rendered":" Keep Your Customers Coming Back For More We have a client that boasts of a 95 percent customer retention rate.…<\/p>","protected":false},"author":1,"featured_media":1905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[102],"tags":[],"yoast_head":"\n