Goals and objectives are supported by strategies and tactics. Strategies indicate, in a broad sense, objectives to achieve and tactics outline, specifically, what will be done to achieve those strategies. For instance, a strategy might be: “introduce new products.” Tactics related to that strategy might include: “Conduct market research to identify consumer needs,” or “Develop new product prototypes.” The development of strategies and tactics should include input from staff members who will be involved in implementation.<\/p>\n\n\n\n
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