A Web Marketing Strategy For Your Bakery
Posted in Μόνο Εφαρμογή
  • Make it simple

Most visitors come to your site for basic information like your location, hours, and offerings, so make it as easy as possible for them to find those things. The best way is to include them at the bottom of every page, as well as creating a very basic navigation system for everything else.

You should be sure to have a clean and simple navigation bar at the top of every page so that users will be able to find exactly what they’re looking for at every location on your site.

  • Use real Photos

Delicious-looking photos can sometimes be all it takes to make someone come to your bakery, and are much more compelling than text. Because of this, be sure to include some images photos of your bread, pastries, and other baked goods.

The most important thing to remember when choosing photos is that they need to be real examples of your food. It should go without saying, but never use stock photos. Even a few quick photos shot on a smartphone are better than photos that aren’t authentic.

  • Make them hungry

In addition to photos, add descriptions of your baked goods to your site. This is important on the off-chance that your photos don’t load well for certain users, and will also help search engines understand your site.

  • Your difference

As unique as your bakery may be, the fact is that there are many other bakeries out there with similar options. When your potential customers are browsing their choices online, you need to show them what sets you apart.

What specialties do you offer? Are your recipes part of a family tradition? Do you have an interesting backstory?  You don’t have to write a novel-length explanation, but you should make an effort to show visitors exactly why they should choose you over your competitors.

For more information or to implement your own company, just contact us

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