Black is the color of authority and power, stability and strength. It is also the color associated with intelligence. Black clothes make people appear thinner. It’s a somber color sometimes associated with evil . In the western hemisphere black is associated with grieving. Black is a serious color that evokes strong emotions; it is easy to overwhelm people with too much black.
For most of the world this is the color associated with purity; cleanliness and the safety of bright light . It is also used to project the absence of color, or neutrality. In some eastern parts of the world, white is associated with mourning. White is also associated with creativity. It is a compression of all the colors in the color spectrum.
Gray is most associated with the practical, timeless, middle-of-the-road, solid things in life. Too much gray leads to feeling mostly nothing; but a bit of gray will add that rock solid feeling to your product. Some shades of gray are associated with old age, death, taxes, depression or a lost sense of direction. Silver is an off-shoot of gray and often associated with giving a helping hand, strong character
If you want to draw attention, use red. It is often where the eye looks first. Red is the color of energy. It’s associated with movement and excitement. People surrounded by red find their heart beating a little faster and often report feeling a bit out of breath. Wearing red clothes will make you appear a bit heavier and certainly more noticeable . Red is not a good color to over use but using a spot of red in just the right place is smart in some cases (a red tie with a navy blue suit and a white shirt adds just the right amount of energy to draw the eye ). Red is the symbol of life.
Ask people their favorite color and a clear majority will say blue. Much of the world is blue . Seeing the color blue actually causes the body to produce chemicals that are calming; but that isn’t true of all shades of blue. Some shades (or too much blue) can send a cold and uncaring message. Over the ages blue has become associated with steadfastness, dependability, wisdom and loyalty . People tend to be more productive in a blue room because they are calm and focused on the task at hand.
The color of growth, nature, and money. A calming color also that’s very pleasing to the senses. . It is also the color associated with envy, good luck, generosity and fertility. It is the traditional color of peace, harmony, comfortable nurturing, support and well paced energy.
Cheerful yellow is the color of the sun, associated with laughter, happiness and good times. A person surrounded by yellow feels optimistic because the brain actually releases more seratonin (the feel good chemical in the brain) when around this color. It is the color associated with optimism but be careful with yellow; when intense, it is the color of flames and studies show babies cry more in (bright) yellow rooms and tempers flare more around that color too. It has the power to speed up our metabolism and bring out some creative thoughts (legal tablets are yellow for good reason!). Yellow can be quickly overpowering if over-used, but used sparingly in the just the right place it can be an effective tool in marketing to greater sales. Some shades of yellow are associated with cowardice; but the more golden shades with the promise of better times.
The most flamboyant color on the planet! It’s the color tied most this fun times, happy and energetic days, warmth and organic products. It is also associated with ambition. There is nothing even remotely calm associated with this color. Orange is associated with a new dawn in attitude.
This color is most associated with reliability, stability, and friendship. More are likely to select this as their favorite color. It’s the color of the earth itself . It too is associated with things being natural or organic. Caution however, for in India it is the color of mourning.
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