{"id":5806,"date":"2018-08-28T00:00:00","date_gmt":"2018-08-28T00:00:00","guid":{"rendered":"http:\/\/localhost\/test_manager\/how-to-sell-perfume-in-a-pharmacy\/"},"modified":"2019-07-09T07:40:43","modified_gmt":"2019-07-09T07:40:43","slug":"how-to-sell-perfume-in-a-pharmacy","status":"publish","type":"post","link":"http:\/\/managersoffice.net\/el\/how-to-sell-perfume-in-a-pharmacy\/","title":{"rendered":"How to sell perfume in a pharmacy"},"content":{"rendered":"

Here\u2019s how to sell perfume in pharmacy.<\/span><\/p>\n

Imagine you\u2019re buying a bottle of wine to share with a friend. You have an idea of what she likes \u2013 dry whites \u2013 and a price point in mind, and so when you arrive at the bottle shop or the supermarket, you expect making a selection to be a fairly painless process. <\/span><\/span><\/p>\n

But when you get there, the shelves are instantly confusing.<\/span><\/span><\/p>\n

You can\u2019t actually select a bottle yourself, because all but the cheapest are in a locked cabinet. The staff aren\u2019t on hand to open the cabinets or to give you advice. Some bottles are displayed under very bright, hot lights that you worry might spoil the vintage \u2013 and is that dust you can see on a lot of the bottles?<\/span><\/span><\/p>\n

You couldn\u2019t be blamed for going elsewhere in search of a retailer that puts a little more effort into selling its wine.<\/span><\/span><\/p>\n

This is why some pharmacies have difficulty gaining traction in the fragrance departmen: despite being in the beauty business, they treat their fragrance section just like this fictional wine seller treated its wine.<\/p>\n

\u201cWhen looking at how fragrances are displayed or ranged, it\u2019s a good idea to consider how bottle shops stock and display alcohol. There is very clear sorting by type, making it easier for customers to go straight to what they know they like.<\/p>\n

\u201cFragrance retailers, however, run the risk of jumbling fragrances together, making it overwhelming and confusing for customers.\u201d <\/span><\/span><\/p>\n

Because there\u2019s often a price focus in pharmacies\u2019 fragrance section, a \u201cbargain bin\u201d look predominates <\/span><\/span><\/p>\n

\u201cDisplays tend to be overwhelming and testers hard to find. If fragrances are behind glass a customer may be inclined to walk away rather than ask for help. <\/span><\/span><\/p>\n

\u201cOften fragrances are not sorted into any order so we always recommend retailers sort by brand \u2013 but display testers by fragrance family.\u201d<\/span><\/span><\/p>\n

What\u2019s your type? <\/span><\/span><\/strong><\/p>\n

What are these different types? They\u2019re the fragrance families: a group of 14 major categories into which fragrances fall, classified by the way they smell. Most of us tend to instinctively prefer one or more fragrance types, whether it\u2019s the zesty, vibrant citrus family, the flowery, often powdery and abstract soft floral family, or the rich sensuality of the oriental family. <\/span><\/span><\/p>\n

We\u2019re attracted to a perfume for several reasons \u2013 the packaging, the celebrity endorsement, the marketing \u2013 but most of all, because of that attraction to certain fragrance families. <\/span><\/span><\/p>\n

\u201cEssentially, a repeat customer will be able to identify the fragrance family they prefer, and look for other fragrances in that family,\u201d . <\/span><\/span><\/p>\n

\u201cThese preferences are determined by their scent-memory associations (subliminally in most cases) so it\u2019s a great idea to spend a bit of time with a customer helping them discover them. <\/span><\/span><\/p>\n

\u201cBrand, packaging and popularity definitely play a part in initial choices, but a great way to build customer relationships for repeat business is to empower and educate customers on their own unique preferences.\u201d <\/span><\/span><\/p>\n

Pharmacy assistants can be of great help to customers seeking the right fragrance \u2013 it just takes a little expertise. <\/span><\/span><\/p>\n

\u201cRetail assistants play a huge role in helping customers make a purchase they like, so it\u2019s important they have a great understanding of the different fragrance types,\u201d. <\/span><\/span><\/p>\n

\u201cOnce they know the types of fragrance customers like, they can help find other fragrances of the same type, or help customers choose personalised gifts for loved ones.\u201d <\/span><\/span><\/p>\n


\nManager\u2019s Office
\n<\/span><\/span><\/strong>Marketing Dept<\/span><\/span><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Because there\u2019s often a price focus in pharmacies\u2019 fragrance section, a \u201cbargain bin\u201d look predominate.Want to be a go-to destination…<\/p>","protected":false},"author":1,"featured_media":7693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[153],"tags":[],"yoast_head":"\nHow to sell perfume in a pharmacy - Manager's Office<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/managersoffice.net\/el\/how-to-sell-perfume-in-a-pharmacy\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to sell perfume in a pharmacy - Manager's Office\" \/>\n<meta property=\"og:description\" content=\"Because there\u2019s often a price focus in pharmacies\u2019 fragrance section, a \u201cbargain bin\u201d look predominate.Want to be a go-to destination…\" \/>\n<meta property=\"og:url\" content=\"http:\/\/managersoffice.net\/el\/how-to-sell-perfume-in-a-pharmacy\/\" \/>\n<meta property=\"og:site_name\" content=\"Manager's Office\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Managers-Office-131795126893693\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-28T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-09T07:40:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/managersoffice.net\/wp-content\/uploads\/2018\/08\/How-to-sell-perfume-in-a-pharmacy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"193\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ManagersOffice\" \/>\n<meta name=\"twitter:site\" content=\"@ManagersOffice\" \/>\n<meta name=\"twitter:label1\" content=\"\u03b5\u03ba\u03c4\u03b9\u03bc\u03ce\u03bc\u03b5\u03bd\u03bf\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03b4\u03b9\u03b1\u03b2\u03ac\u03c3\u03bc\u03b1\u03c4\u03bf\u03c2\">\n\t<meta name=\"twitter:data1\" content=\"3 \u03bb\u03b5\u03c0\u03c4\u03ac\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/managersoffice.net\/#organization\",\"name\":\"Manager's Office\",\"url\":\"https:\/\/managersoffice.net\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/Managers-Office-131795126893693\",\"https:\/\/twitter.com\/ManagersOffice\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/managersoffice.net\/#logo\",\"inLanguage\":\"el\",\"url\":\"https:\/\/managersoffice.net\/wp-content\/uploads\/2021\/01\/MOFLogoSEO.jpg\",\"width\":160,\"height\":160,\"caption\":\"Manager's Office\"},\"image\":{\"@id\":\"https:\/\/managersoffice.net\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/managersoffice.net\/#website\",\"url\":\"https:\/\/managersoffice.net\/\",\"name\":\"Manager's Office\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/managersoffice.net\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/managersoffice.net\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"el\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/managersoffice.net\/how-to-sell-perfume-in-a-pharmacy\/#primaryimage\",\"inLanguage\":\"el\",\"url\":\"https:\/\/managersoffice.net\/wp-content\/uploads\/2018\/08\/How-to-sell-perfume-in-a-pharmacy.jpg\",\"width\":300,\"height\":193},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/managersoffice.net\/how-to-sell-perfume-in-a-pharmacy\/#webpage\",\"url\":\"https:\/\/managersoffice.net\/how-to-sell-perfume-in-a-pharmacy\/\",\"name\":\"How to sell perfume in a pharmacy - 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