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Tracking customer satisfaction<\/strong>\u00a0enables you to keep a finger on the pulse of your customers so you can continue to deliver a great customer experience<\/p>\n Here are four reasons why your company needs to start measuring customer satisfaction<\/p>\n 1. Marketing costs are expensive<\/strong><\/p>\n It now costs five to six times more to acquire a new customer than it does to retain an existing customer. With more and more competition popping up, your marketing costs are rising as you need to try and attract new customers.<\/p>\n 2. A lot can go wrong during the lifetime of a contract<\/strong><\/p>\n As different problems arise and different account managers handle customer inquiries, your client will be receiving numerous customer experiences. With no customer satisfaction tracking, you are going it blind and don\u2019t know how your customers really feel about your service<\/p>\n 3. Happy customers refer new business<\/strong><\/p>\n By ensuring your customers are satisfied, you are putting yourself in the best possible position to create customer advocates that will send you\u00a0business referrals<\/strong><\/p>\n 4. Customers defect to competitors based on perceived value<\/strong><\/p>\n Tracking customer satisfaction and then benchmarking it against others in your industry will help you discover how you stack up against the rest and see if you are at risk of clients potentially defecting to competitors.<\/p>\n Complete a\u00a0competitor analysis<\/strong>\u00a0and discover who you should be benchmarking against.<\/p>\n Manager\u2019s Office<\/strong><\/p>\n Marketing Dept<\/strong><\/p>","protected":false},"excerpt":{"rendered":" 4 Reasons You Need To Be Tracking Customer Satisfaction Business Advices Tracking customer satisfaction\u00a0enables you to keep a finger on…<\/p>","protected":false},"author":1,"featured_media":7483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[102],"tags":[],"yoast_head":"\n