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Here are 3 reasons why integration is the golden key to improving sales, taking a giant step into the present, and setting your marketing initiatives free to flourish.<\/p>\n
1. Give your boss the data he needs<\/strong><\/p>\n Your boss decisions are only as good as the data they\u2019re based upon. How will he forecast resource needs without velocity reports? Where will he apply marketing resources without closed-loop visibility into funnel abandonment and scoring methodology? Which programs will he shelve, and which will he double-down on? Without understanding cost per lead, opportunity, deal win, and deal loss, it is difficult decision and impossible to predict.<\/p>\n No sales and marketing leader worth his salt will make decisions based on data that drops off at MQL.<\/p>\n 2.\u00a0 Keep sales accountable to SLAS<\/strong><\/p>\n In a high-functioning marketing automation effort, timing is everything. Your prospect just downloaded your whitepaper. How long will it take before sales picks up the phone?<\/p>\n With marketing automation, you know exactly when your prospect took the bait. By tightly integrating your marketing automation engine with your CRM system, you\u2019ll know how quickly your sales team set the hook. If the data reveals a correlation between short response time and close ratio, it may be time to tighten your sales SLAs and close some deals.<\/p>\n 3.\u00a0 Keep existing customers coming back<\/strong><\/p>\n This is one of the oldest clich\u00e9s in marketing, and for good reason \u2013 it\u2019s true. It\u2019s less expensive to keep an existing customer than to harvest a new one. And, yet, the biggest hole in most marketing automation efforts lies in nurturing existing customers.<\/p>\n Integration between marketing automation and integration closes that hole. By keeping sight of leads past the handoff and even past the win, you can continue the conversation, tighten the relationship, and increase the lifetime value of that customer.<\/p>\n Okay, I see the value. Now what?<\/strong><\/p>\n To gain full visibility into the customer lifecycle and truly catalyze sales, you must tightly integrate your marketing automation efforts into your CRM. Whether you use CRS-CRM of Manager\u2019s Office, or some other platform, the following tips will help you form a clean integration that drives revenue.<\/p>\n We all know a few pre-historic marketers \u2013 dinosaurs at best and dunces at worst. With marketing automation tightly integrated with CRM, they can abandon the philosophies of old and stop throwing leads over the wall and walking away.<\/p>\n Manager\u2019s Office<\/strong><\/p>\n CRS-CRM Team<\/strong><\/p>","protected":false},"excerpt":{"rendered":" 3 Ways CRM Integration Creates Alignment and Drives Sales Business Advices Here are 3 reasons why integration is the golden…<\/p>","protected":false},"author":1,"featured_media":4514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[102],"tags":[],"yoast_head":"\n\n