{"id":4048,"date":"2019-04-25T10:50:04","date_gmt":"2019-04-25T10:50:04","guid":{"rendered":"http:\/\/demoecms.smartvision.gr\/manager\/?p=4048"},"modified":"2019-06-13T09:53:33","modified_gmt":"2019-06-13T09:53:33","slug":"get-ready-for-your-promotion","status":"publish","type":"post","link":"http:\/\/managersoffice.net\/el\/get-ready-for-your-promotion\/","title":{"rendered":"Get Ready For Your Promotion: A Global Perspective"},"content":{"rendered":"

Get Ready For Your Promotion: A Global Perspective<\/h2>\n

\u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03a3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ad\u03c2<\/p>\n

We are on the edge of a golden age for marketing. Those employed in the profession are likely to have more influence than ever before on how their company performs. Increasingly, the marketing chief will be called on for advice on which way to steer the company and will be able to provide the insights to support their decisions.<\/p>\n

To some, this will be no surprise. In fact, a new report , has shown that Asia Pacific (APAC) marketers are already pretty savvy. Compared to the rest of the world, marketers in this region are more likely to be involved in product management, customer retention, cross-selling and up selling. Most already have a sharp sales orientation and a focus on maximizing revenue. The chart below illustrates this difference, showing how marketers are leading the way in their organizations at a faster rate than their global marketing counterparts.<\/p>\n\n\n\n\n\n\n\n\n\n
Marketing departments drive:<\/strong><\/td>\nAsia Pacific<\/strong><\/td>\nGlobal<\/strong><\/td>\n<\/tr>\n
Customer retention<\/td>\n68%<\/td>\n57%<\/td>\n<\/tr>\n
Product management<\/td>\n63%<\/td>\n58%<\/td>\n<\/tr>\n
Demand gen\/customer acquisition<\/td>\n61%<\/td>\n58%<\/td>\n<\/tr>\n
eCommerce<\/td>\n56%<\/td>\n48%<\/td>\n<\/tr>\n
Cross sell\/upsell<\/td>\n58%<\/td>\n48%<\/td>\n<\/tr>\n
Corporate strategy<\/td>\n53%<\/td>\n49%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Developing Your\u00a0Customer Nurturing Muscle Is Critical<\/strong><\/p>\n

This commercial edge isn\u2019t matched, though, when it comes to customer nurturing techniques. In this area, as you can see in the chart below, the region is a little behind the rest of the world. Perhaps this is because it\u2019s been misperceived as a little too soft and fuzzy, or without enough hard measures to track performance. Yet, as we\u2019ve seen from our global counterparts\u2019 results, we know it\u2019s a crucial element of the customer journey, particularly if you have a complex product with a long sales cycle. It\u2019s similarly important for B2C, where social media and other online content can influence a buyer\u2019s behavior.<\/p>\n\n\n\n\n\n\n\n
Marketing departments drive:<\/strong><\/td>\nAsia Pacific<\/strong><\/td>\nGlobal<\/strong><\/td>\n<\/tr>\n
Content marketing<\/td>\n47%<\/td>\n58%<\/td>\n<\/tr>\n
Digital and social media<\/td>\n47%<\/td>\n58%<\/td>\n<\/tr>\n
Customer experience\/engagement<\/td>\n57%<\/td>\n62%<\/td>\n<\/tr>\n
Advertising\/branding<\/td>\n70%<\/td>\n75%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

But, despite this deficit in customer nurturing, marketers in the region understand the need to change. Almost a third of respondents in the study placed acquiring appropriate skills as a top area of investment over the next 12 months, way more emphasis than placed in other parts of the world.<\/p>\n

The Right Tool Can Change the Game<\/strong><\/p>\n

I\u2019m sure our love of numbers has a lot to do with this. It\u2019s one thing being creative and generating a warm fuzzy feeling for your brand, it\u2019s quite another being able to measure the immediate influence. Marketing automation systems are making this possible by letting marketers deliver personalized content to audiences at scale and measure the response in real-time. With it they can see the steps that ultimately influence a sale,\u00a0 and continually refine their marketing strategies accordingly. All of a sudden the warm fuzzy stuff becomes a numbers game.<\/p>\n

John Wanamaker\u2019s famous line was that half his advertising money was wasted, he just didn\u2019t know which half, is now outdated thanks to technology, and marketers are embracing the change. In fact, we\u2019re more likely than US marketers to invest in technology to manage advertising, mobile marketing, market resources, and content marketing. Check out the stats in the chart below to see how marketers plan to lead the way with strategic marketing technology investments.<\/p>\n\n\n\n\n\n\n\n\n
Likely area to increase investment in technology (next 3-5 years)<\/strong><\/td>\nAsia Pacific<\/strong><\/td>\nN America<\/strong><\/td>\nEurope<\/strong><\/td>\n<\/tr>\n
Advertising management<\/td>\n30%<\/td>\n11%<\/td>\n18%<\/td>\n<\/tr>\n
Social marketing<\/td>\n30%<\/td>\n38%<\/td>\n40%<\/td>\n<\/tr>\n
Mobile marketing<\/td>\n27%<\/td>\n22%<\/td>\n37%<\/td>\n<\/tr>\n
Marketing resource management<\/td>\n24%<\/td>\n16%<\/td>\n14%<\/td>\n<\/tr>\n
Content marketing<\/td>\n24%<\/td>\n22%<\/td>\n18%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The changes will make the marketer\u2019s job much busier. It requires a lot more analysis and thinking, but it will also mean we\u2019ll see more marketing chiefs influencing the success of their businesses. Again marketers recognize this: 80% of those surveyed said they believe business owners will treat marketing as a revenue driver in 3-5 years, a significant turnaround from today, with 70% still seeing it as a cost center.<\/p>\n

As we all know, there\u2019s one sure way to increase your influence in your business\u2014demonstrate how you are helping the company to make money. Marketers who grasp the opportunity will be a sought after commodity.<\/p>\n

Manager\u2019s Office<\/strong><\/p>\n

Marketing Dept<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Get Ready For Your Promotion: A Global Perspective Business Advices We are on the edge of a golden age for…<\/p>","protected":false},"author":1,"featured_media":4520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[102],"tags":[],"yoast_head":"\nGet Ready For Your Promotion: A Global Perspective - Manager's Office<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/managersoffice.net\/el\/get-ready-for-your-promotion\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get Ready For Your Promotion: A Global Perspective - Manager's Office\" \/>\n<meta property=\"og:description\" content=\"Get Ready For Your Promotion: A Global Perspective Business Advices We are on the edge of a golden age for…\" \/>\n<meta property=\"og:url\" content=\"http:\/\/managersoffice.net\/el\/get-ready-for-your-promotion\/\" \/>\n<meta property=\"og:site_name\" content=\"Manager's Office\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Managers-Office-131795126893693\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-25T10:50:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-13T09:53:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/managersoffice.net\/wp-content\/uploads\/2019\/04\/Get-Ready-For-Your-Promotion-A-Global-Perspective.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"836\" \/>\n\t<meta property=\"og:image:height\" content=\"592\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ManagersOffice\" \/>\n<meta name=\"twitter:site\" content=\"@ManagersOffice\" \/>\n<meta name=\"twitter:label1\" content=\"\u03b5\u03ba\u03c4\u03b9\u03bc\u03ce\u03bc\u03b5\u03bd\u03bf\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03b4\u03b9\u03b1\u03b2\u03ac\u03c3\u03bc\u03b1\u03c4\u03bf\u03c2\">\n\t<meta name=\"twitter:data1\" content=\"3 \u03bb\u03b5\u03c0\u03c4\u03ac\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/managersoffice.net\/#organization\",\"name\":\"Manager's Office\",\"url\":\"https:\/\/managersoffice.net\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/Managers-Office-131795126893693\",\"https:\/\/twitter.com\/ManagersOffice\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/managersoffice.net\/#logo\",\"inLanguage\":\"el\",\"url\":\"https:\/\/managersoffice.net\/wp-content\/uploads\/2021\/01\/MOFLogoSEO.jpg\",\"width\":160,\"height\":160,\"caption\":\"Manager's Office\"},\"image\":{\"@id\":\"https:\/\/managersoffice.net\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/managersoffice.net\/#website\",\"url\":\"https:\/\/managersoffice.net\/\",\"name\":\"Manager's Office\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/managersoffice.net\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/managersoffice.net\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"el\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/managersoffice.net\/el\/get-ready-for-your-promotion\/#primaryimage\",\"inLanguage\":\"el\",\"url\":\"https:\/\/managersoffice.net\/wp-content\/uploads\/2019\/04\/Get-Ready-For-Your-Promotion-A-Global-Perspective.jpg\",\"width\":836,\"height\":592},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/managersoffice.net\/el\/get-ready-for-your-promotion\/#webpage\",\"url\":\"http:\/\/managersoffice.net\/el\/get-ready-for-your-promotion\/\",\"name\":\"Get Ready For Your Promotion: A Global Perspective - 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