\u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03a3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ad\u03c2<\/p>\n
Be honest: could you get through an entire presentation without saying \u201cum\u201d? When you speak to a room full of people, do you make enough (but not too much!) eye contact?<\/p>\n
Do you keep your hands in your pockets, or do you imitate a hula dancer? And lastly, do you know the one thing you want your audience to take away from your presentation?<\/p>\n
If you\u2019re in marketing, you probably think a lot about delivering content to your audience, but the way that you personally deliver content (whether it\u2019s during a webinar, a sales call, a product demo, or a conference session) is just as important as your email open-rates. Knowing how to give a stellar presentation could affect your company\u2019s reputation within your industry, your ability to clearly communicate with prospect and customers, or even the timing of your next promotion.<\/p>\n
The Content<\/strong><\/p>\n Don\u2019t get me wrong \u2013 a fantastic presentation isn\u2019t all about style. The most important part of delivering a presentation, regardless of your purpose, is to know what your purpose is. You can assume that your audience will only remember about 10% of the content you present, so what do you want that 10% to be? Do you want them to perform a specific action, understand a new concept, or gain a new perspective?<\/p>\n Once you\u2019ve decided what your presentation\u2019s purpose\/takeaway is, here\u2019s how to make it part of the 10% your audience remembers:<\/p>\n \u2022Hit on that takeaway in your introduction, conclusion, and throughout your presentation. (Note, that doesn\u2019t mean repeat yourself over and over; it just means you should keep touching on the same idea).<\/p>\n \u2022Don\u2019t bombard your audience with information. That\u2019s a surefire way to reduce that 10% to 1%, or to none.<\/p>\n \u2022Keep your audience engaged with visuals, analogies, and stories. The more ways you can give your audience to process and remember your central message, the better.<\/p>\n \u2022Speak to what you know. If the content is unfamiliar, you won\u2019t be able to go off-script.<\/p>\n For example, I recently gave a webinar about keeping your content marketing fresh, which is something we think about a lot at Marketo. We know that many marketers find it challenging to continuously create content, or feel hesitant to even start creating content because they aren\u2019t sure they can maintain a healthy cadence. The goal of my webinar was to help marketers feel less intimidated by content creation, and to give them some concrete ideas for getting started (or for ramping up the processes they already had).<\/p>\n Obviously, there are plenty of solid strategies out there for creating valuable content marketing, so I\u2019d been able to fill my slide deck with cool ideas and examples. But the takeaway that I really cared about wasn\u2019t the sum of each individual idea \u2013 in fact, by spending so much time on individual ideas, I risked bombarding my audience. Worse yet, I risked convincing my audience that content creation is really complicated and confusing \u2013 the opposite of what I\u2019d intended to say.<\/p>\n Basically, if any part of your message would be easier to digest in an ebook or an email, leave it out of your presentation. A presentation isn\u2019t your chance to impart facts (remember that 10% retention rate?) \u2013 it\u2019s your chance to resonate with your audience on a personal level. As all marketers know, people generally don\u2019t make decisions based on facts \u2013 they go with their emotional gut. There\u2019s nothing wrong with a few statistics, but focus on pain points, challenges, and emotional motivations.<\/p>\n On that note, speak to what you know about. Personally, I\u2019m one million times more confident speaking about a topic I know inside and out. Even if I have a script written out, down to the word, I feel scattered and unsteady if the topic isn\u2019t familiar, and my presentations definitely suffer. I sound less natural, because I\u2019m not really speaking \u2013 I\u2019m reading. Another downside to relying on a script is that when something goes wrong \u2013 the wifi doesn\u2019t work, or your slides don\u2019t save correctly, or an interruptive audience member throws you off \u2013 you\u2019ll be completely at sea.<\/p>\n The Delivery Itself<\/strong><\/p>\n Once you\u2019ve got your content figured out, it\u2019s time to focus on the delivery itself. During our session, my colleagues and I were invited to stand and deliver short speeches \u2013 some of us used slides and practiced our presentations for Marketo\u2019s Summit; others winged it with casual stories about our weekends. In this exercise, the point was to learn about our verbal and physical ticks. While you can\u2019t eliminate all of these tics at once, noticing their existence is the first step.<\/p>\n Here are some places to start with your own delivery:<\/strong><\/p>\n \u2022Pace yourself. However slowly and clearly you think you\u2019re speaking, you could probably speak a little more slowly and clearly. Enunciate your words, and vary your pacing only when it\u2019s intentional \u2013 speeding up or slowing down for dramatic effect can be very powerful; speeding up because you\u2019re worried you\u2019ll run out of time, or because you\u2019re nervous, will distract from your message.<\/p>\n \u2022Root out verbal tics. Personally, I say \u201cum\u201d roughly 100 times per minute \u2013 or at least it feels that way. Whatever your personal tic is (\u201clike\u201d? \u201cthe, uh\u201d?), start listening for it, and consciously clearing it from your presentation vocabulary. It might seem impossible at first, but practice makes perfect. People also tend to lean on verbal tics when they\u2019re not sure what to say next, so the more comfortable you are with your material, the less of a problem these will be.<\/p>\n \u2022Make eye contact. Another exercise we did was to simply make eye contact with one person (no looking away!) for two full minutes. When you give an in-person presentation, don\u2019t be afraid to lock eyes with audience members for a few seconds \u2013 you don\u2019t want to creep anyone out, but if your eyes dart around too quickly, you look shifty and nervous. Also, make sure that you make eye contact in every part of the room. If you ignore one section, that part of your audience will feel disconnected.<\/p>\n \u2022Watch your body language. It really doesn\u2019t matter how you stand \u2013 do whatever makes you comfortable. Hands are a slightly different story, as we tend to release anxiety with our hand movements. Avoid fiddling with your jewelry, clasping your hands just below your waist (aka \u201cthe fig leaf\u201d), swaying from side to side, crossing your arms in front of your chest (this looks standoffish or aggressive), or making a lot of hand gestures in front of your face (people like to see your face when you speak).<\/p>\n So how do you catch your tics? If you\u2019re lucky enough to get a group of budding public speakers together, you can give one another constructive criticism. Have a friend film you practicing (even a smartphone camera will give you plenty to work with), or leave a message on your own voicemail. Be brutally honest about your presenting skills, and if possible get a second opinion.<\/p>\n The point isn\u2019t to be clearly conscious of all of these delivery areas at once \u2013 you\u2019d be so busy thinking about where your hands are that you\u2019d forget your actual content. The point is to make each of these small adjustments second nature. In the same way that an Olympic runner doesn\u2019t have to think about each foot lifting off of the track, you\u2019ll get to a point where making eye contact becomes automatic, and you\u2019d never dream of saying \u201cum\u201d into a microphone. Start by noticing, improve by practicing.<\/p>\n Manager\u2019s Office<\/strong><\/p>\n Marketing Dept<\/strong><\/p>","protected":false},"excerpt":{"rendered":" How to Own Your Next Presentation Business Advices Be honest: could you get through an entire presentation without saying \u201cum\u201d?…<\/p>","protected":false},"author":1,"featured_media":4531,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[102],"tags":[],"yoast_head":"\n