{"id":11902,"date":"2023-09-18T12:35:13","date_gmt":"2023-09-18T12:35:13","guid":{"rendered":"https:\/\/managersoffice.net\/?p=11902"},"modified":"2023-09-18T12:35:24","modified_gmt":"2023-09-18T12:35:24","slug":"strategy-to-increase-customer-satisfaction","status":"publish","type":"post","link":"http:\/\/managersoffice.net\/el\/strategy-to-increase-customer-satisfaction\/","title":{"rendered":"Strategy To Increase Customer Satisfaction"},"content":{"rendered":"<ol type=\"1\"><li><strong>Treat your customers like they are your boss<\/strong><\/li><\/ol>\n\n\n\n<p><em>Picture yourself as the boss\u2026 if your employee treated every customer the way they treated you, how good would the service be!<\/em><\/p>\n\n\n\n<p>Here are some of the approaches I recommend businesses use:<\/p>\n\n\n\n<ul><li>Thank all your customers for their business<strong><\/strong><\/li><li>Go out your way to help customers<strong><\/strong><\/li><li>Try to impress your customers as if you want a pay raise<strong><\/strong><\/li><li>Think about your paycheck every time you talk to a customer<strong><\/strong><\/li><li>Keep your promises and integrity<strong><\/strong><\/li><\/ul>\n\n\n\n<ol type=\"1\" start=\"2\"><li><strong>Focus on measuring customer satisfaction<\/strong><\/li><\/ol>\n\n\n\n<p>Did you know that 91% of your unhappy customers will never purchase services from you again? Measuring customer satisfaction can help you reduce the number of unhappy customers.<\/p>\n\n\n\n<ol type=\"1\" start=\"3\"><li><strong>Build customer loyalty to increase customer satisfaction<\/strong><\/li><li>Remember special occasions like birthdays<strong><\/strong><\/li><li>Strive to empower and educate customers<strong><\/strong><\/li><li>Invest in a self-service support channel<strong><\/strong><\/li><li>Top level managers must lead from the front with customer service<strong><\/strong><\/li><li>Talk to your customers, tap into what they want and deliver<strong><\/strong><\/li><li><strong>Avoid making these customer retention mistakes<\/strong><\/li><\/ol>\n\n\n\n<p>No business is immune to unhappy customers. In fact, even companies with the best customer service in the world will still lose up to 9% of their customers to competitors.<\/p>\n\n\n\n<p>The good news is you can do something to stop customers defecting. Here are three common customer retention mistakes that are killing your customer satisfaction<\/p>\n\n\n\n<ul><li>You are ignoring customer feedback<strong><\/strong><\/li><li>You are taking customer feedback to personally<strong><\/strong><\/li><li>You are using long, boring customer feedback surveys<strong><\/strong><\/li><\/ul>\n\n\n\n<ol type=\"1\" start=\"5\"><li><strong>Set customer expectations early<\/strong><\/li><\/ol>\n\n\n\n<p>Setting expectations too high is a common mistake a lot of businesses (<em>and salespeople)<\/em> make when bringing on new business. How many times has your sales guy made ridiculous promises to push a deal over the line?<\/p>\n\n\n\n<p>If you\u2019re like most businesses, you\u2019ve probably had the odd wild over promising salesperson<\/p>\n\n\n\n<p>For those who still have these wild ones, my advice \u2013 <strong>get them in line!<\/strong> They are killing your customer satisfaction by setting expectations too high!<\/p>\n\n\n\n<p>There\u2019s no better feeling than as a customer to have your expectations exceeded.<\/p>\n\n\n\n<ol type=\"1\" start=\"6\"><li><strong>Learn how to survey your customers the right way<\/strong><\/li><\/ol>\n\n\n\n<p>A <strong>customer feedback survey<\/strong> is the best way to find out how satisfied your customers are, find ways to improve your product or service, and identify customer advocates who really love your product.<\/p>\n\n\n\n<ol type=\"1\" start=\"7\"><li><strong>Email is the best channel to increase customer satisfaction<\/strong><\/li><\/ol>\n\n\n\n<p>59% of B2B marketers believe email marketing is still the most effective channel in generating revenue<\/p>\n\n\n\n<p><em>If it\u2019s so good for marketers, why don\u2019t we use it more to increase customer satisfaction?<\/em><\/p>\n\n\n\n<p>That\u2019s a good question, and I want to touch on three quick practical examples of companies who are using email to increase customer satisfaction.<\/p>\n\n\n\n<ol type=\"1\" start=\"8\"><li><strong>Tap into social media to track and monitor customer satisfaction so you can keep your customers happy<\/strong><\/li><\/ol>\n\n\n\n<p>It costs a company&nbsp;$234 every time they lose a customer. Can you afford to not be monitoring and tracking customer satisfaction?<\/p>\n\n\n\n<p>With your customers now using their mobile phones up to 150 times per day, it\u2019s important to recognize that they will turn to social media to <strong>leave their customer complaints<\/strong>.<\/p>\n\n\n\n<p>Your job is to make sure you use social media monitoring tools to keep track of positive and negative feedback, and resolve them accordingly.<\/p>\n\n\n\n<p>In fact, social media provides a great opportunity to actually increase customer satisfaction.<\/p>\n\n\n\n<p>Here\u2019s how you can do just that:<\/p>\n\n\n\n<ul><li>Use social media to monitor brand mentions and sentiment<strong><\/strong><\/li><li>Use social media as a customer support channel<strong><\/strong><\/li><li>Use social media to hold Q&amp;A sessions with customers<strong><\/strong><\/li><\/ul>\n\n\n\n<p><strong>Manager\u2019s Office<\/strong> <strong>Marketing Dept<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Treat your customers like they are your boss Picture yourself as the boss\u2026 if your employee treated every customer the&hellip;<\/p>","protected":false},"author":3,"featured_media":11903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[102],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - 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